Social Media Manager at Tybitx Services International Limited

Job Summary

• The Social Media Manager is responsible for developing, implementing, and managing the company'ssocial media strategy across all major platforms, with a strong focus on the Nigerian market.
• The role involves creating culturally relevant content, building brand awareness, engaging with customers, and driving both online and in-store traffic.
• It requires deep knowledge of social media marketing, strong communication and analytical skills, cultural sensitivity, and the ability to adapt strategies to Nigeria’s dynamic digital landscape.

Key Responsibilities

• Social Media Strategy & Planning (Nigeria-Specific)
• Content Creation & Curation (Culturally Relevant)
• Community Management (Engaging with Nigerian Customers)
• Social Media Advertising (Targeting the Nigerian Audience)
• Social Listening & Analytics (Monitoring Nigerian Social Media)
• Platform Management (Adapting to Nigerian Internet Access)
• Team Collaboration & Cross-Cultural Communication.

Experience & Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3-5 years of experience in social media marketing, with a proven track record of success in the Nigerian market.
• Experience working for a retail company or a consumer-facing brand in Nigeria is a plus.
• Strong understanding of the Nigerian social media landscape, including popular platforms, influencers, and trends.
• Demonstrated ability to create engaging and culturally relevant content.
• Experience managing social media advertising campaigns targeted to the Nigerian audience.
• Proficiency in using social media management tools and analytics platforms.

Skills & Competencies:

• Social Media Marketing Expertise
• Content Creation & Storytelling
• Community Management
• Social Media Advertising
• Social Listening & Analytics
• Communication & Interpersonal Skills
• Cultural Sensitivity & Awareness
• Adaptability & Problem-Solving
• Language Proficiency (English and a major Nigerian language preferred).