Social Media Manager at Pulse NG

Position Summary

• As a Social Media Manager, you will be responsible for developing and executing dynamic social media strategies that drive engagement and growth across various platforms.
• You will collaborate with creative teams, clients, and stakeholders to ensure all content reflects the brand’s voice and objectives.

Job Responsibilities

• Publish high-quality, engaging content tailored for diverse social media platforms, including posts, stories, graphics, and videos.
• Actively monitor and engage with the audience, responding to comments and messages to foster a vibrant online community.
• Work closely with designers, copywriters, and marketing strategists to ensure cohesive messaging and branding across all digital channels.
• Analyze performance metrics to assess the effectiveness of social media campaigns, providing actionable insights and recommendations for improvement.
• Support in preparing detailed reports on social media performance, highlighting key metrics, trends, and growth opportunities to inform strategic decision-making.
• Stay updated on social media trends, platform changes, and emerging technologies to keep strategies relevant and innovative.
• Plan and execute social media campaigns that support broader marketing initiatives and drive traffic, leads, and conversions.
• Provide support for team members on best practices for social media management and content creation

Job Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media management, preferably within a digital agency or in-house marketing team.
• Strong portfolio demonstrating successful social media campaigns and content strategies.
• In-depth understanding of major social media platforms and their advertising tools.
• Exceptional writing, editing, and communication skills with an ability to adapt tone and style for various audiences.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling, analytics, and engagement tracking.
• Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Creative thinker with a passion for storytelling and brand development.