Job Openings at Pulse NG

Position Summary

• As a Social Media Manager, you will be responsible for developing and executing dynamic social media strategies that drive engagement and growth across various platforms.
• You will collaborate with creative teams, clients, and stakeholders to ensure all content reflects the brand’s voice and objectives.

Job Responsibilities

• Publish high-quality, engaging content tailored for diverse social media platforms, including posts, stories, graphics, and videos.
• Actively monitor and engage with the audience, responding to comments and messages to foster a vibrant online community.
• Work closely with designers, copywriters, and marketing strategists to ensure cohesive messaging and branding across all digital channels.
• Analyze performance metrics to assess the effectiveness of social media campaigns, providing actionable insights and recommendations for improvement.
• Support in preparing detailed reports on social media performance, highlighting key metrics, trends, and growth opportunities to inform strategic decision-making.
• Stay updated on social media trends, platform changes, and emerging technologies to keep strategies relevant and innovative.
• Plan and execute social media campaigns that support broader marketing initiatives and drive traffic, leads, and conversions.
• Provide support for team members on best practices for social media management and content creation

Job Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media management, preferably within a digital agency or in-house marketing team.
• Strong portfolio demonstrating successful social media campaigns and content strategies.
• In-depth understanding of major social media platforms and their advertising tools.
• Exceptional writing, editing, and communication skills with an ability to adapt tone and style for various audiences.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling, analytics, and engagement tracking.
• Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Creative thinker with a passion for storytelling and brand development.

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Job Summary

• We are seeking a skilled and visionary Head of Social Content & Strategy to lead and shape Pulse Picks' social media presence. As the driving force behind our social content, you will establish and execute a cohesive strategy that elevates brand engagement, audience growth, and content innovation.
• In this role, you will guide a talented team of Social Media Managers and Content Creators,crafting impactful content strategies that resonate with our audience.
• You will be responsible for setting a clear vision, accelerating social growth, launching innovative content formats, and optimizing performance to ensure Pulse Picks maintains an engaging online identity.

Key Responsibilities
Vision & Mission Setting:

• Define and communicate a clear vision and mission for Pulse Picks’ social media channels, centered on growth, authenticity, and community building.
• Ensure all content aligns with this vision, establishing Pulse Picks as a go-to platform for product recommendations and lifestyle insights.

Team Leadership & Development:

• Establish and oversee a clear team structure and manage a team of Lead Creative Strategist, Social Media Managers, Content Creators, Channel Growth Managers, and Community Manager.
• Define and allocate KPIs and responsibilities to ensure each team member aligns with and contributes to strategic brand goals.
• Collaborate with the Lead Creative Strategist to guide and support Social Media Managers and content creators in delivering high-quality work while ensuring adherence to brand standards.

Creative Strategy & Content Planning:

• Set monthly themes and strategic direction for the team to guide content ideation and topic selection, ensuring alignment with brand messaging and objectives.
• Review and approve the always-on content calendar created by the Lead Creative Strategist, ensuring it meets quality and strategic standards before the QA stage.
• Oversee final content review, validating that all proposed topics, videos, and schedules reflect brand guidelines and are ready for execution.
• Work on launching new content series and formats tailored to grow audience engagement and diversify content offerings.
• Identify and cultivate partnerships with collaborators on Instagram, Twitter and TikTok that expand brand reach and strengthen Pulse Picks' thought leadership position.

Quality Assurance:

• Ensure all video content and banner designs are error-free and align with brand standards.
• Establish and maintain standard formats and guidelines to enhance and maintain Pulse Picks’ video quality.

Community Engagement:

• Actively monitor community management efforts to foster a loyal and engaged audience, ensuring responses are timely, relevant, and aligned with brand voice.

Social Media Growth:

• Develop and direct social media strategies to accelerate follower growth, reach, and engagement, guiding Channel Growth Managers to achieve targeted metrics through strategic, data-driven planning.
• Develop tactics to drive community expansion across platforms such as WhatsApp, Telegram, and TikTok, ensuring alignment with the overall brand vision, while guiding Channel Growth Managers in their execution.
• Track and report on growth metrics, making data-driven decisions to adjust strategies and reach targets.

Performance Analysis & Optimization:

• Work on monitoring social media KPIs and creating monthly engagement and growth reports.
• Adjust content strategies based on data insights, focusing on what drives the highest engagement and follower retention.
• Test new formats, post timing, and content themes, optimizing based on performance data to maximize reach and growth
• Keep track of industry trends, audience feedback, and competitors to adapt Pulse Picks’ social media approach effectively.

Project Management:

• Oversee production schedules, ensuring timely content delivery.
• Manage end-to-end social media campaigns, coordinating team efforts to meet campaign targets.
• Supervise creative projects to meet brand standards.

Copywriting & Ad Creation Oversight:

• Oversee the copywriter in developing engaging copy for social media posts, advertisements, and promotional materials.
• Guide the execution of social media ad campaigns, ensuring messaging effectively boosts audience engagement.
• Review and refine copy variations based on performance metrics to optimize results and drive content effectiveness.

Portfolio:

• A strong portfolio showcasing your expertise & leadership in social media strategy, social growth initiatives, content creation & planning, and successful campaign execution is required.

Key Objectives

• Develop engaging and consistent content calendars for all platforms, ensuring alignment with Pulse Picks’ brand messaging and vision.
• Drive noticeable improvements in social media engagement, reach, and follower growth by guiding and optimizing the work of Social Media Managers and Content Creators.
• Utilize social media KPIs and analytics to refine content strategies, aiming for consistent increases in follower numbers, engagement rates, and campaign effectiveness.
• Successfully launch and integrate new content series to diversify and engage the Pulse Picks audience.

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Job Summary

• We are seeking a talented Senior Video Editor & Cinematographer to join our team. In this role, you will create compelling, high-impact videos that engage our audience and bring our product recommendations and brand partnerships to life.
• Our ideal candidate has expertise in videography, lighting, and post-production, and a passion for producing content that resonates with audiences and aligns with Pulse Picks’ growth and engagement goals.

Duties and Responsibilities
Video Production & Editing:

• Produce engaging video content with high visual impact for Pulse Picks and brand collaborations.
• Handle videography both in-house and on location as needed for Pulse Picks’ content needs.
• Work from creative briefs, developing and pitching concepts that align with Pulse Picks’ brand vision.

Post-Production & Quality Control:

• Oversee the editing process, ensuring all content meets high standards of quality and branding.
• Manage image selection, soundtrack, text placement, and proofreading, ensuring consistency in tone, accuracy, and color grading.
• Secure licenses and permissions for video, image, and soundtrack usage to avoid copyright issues.

Content Innovation:

• Contribute to developing and implementing new video formats that align with Pulse Picks’ audience interests.
• Assist with all aspects of post-production, from rough cuts to final edits.

Content Management & Event Coverage:

• Ensure proper organization and safekeeping of video footage and logs.
• Assist with event coverage and live content when needed for Pulse Picks’ content calendar.

Joining the Pulse Picks Team:

• You may be required to manage multiple projects at once, prioritizing effectively and ensuring that all video deadlines are met.
• Stay current with new media technologies and video editing programs such as Adobe Premiere Pro, After Effects, Photoshop, and other Adobe Creative Suite tools.
• Build strong, collaborative relationships with internal and external partners, from Pulse Picks’ team members to brand collaborators.

Desired Skills & Experience

• Experience: 5-7 years working on branded video content, with a strong portfolio in videography and video editing.
• Technical Skills: Proficiency in Adobe Premiere Pro, and After Effects, and a working knowledge of Photoshop and Illustrator as they apply to video post-production.
• Communication: Strong verbal and written communication skills, with the ability to update teams on project timelines and collaborate across functions.
• Organization: Highly organized, goal-oriented, and skilled at balancing multiple projects.
• Tools: Familiarity with Google Workspace (Docs, Sheets, Drive, Slides).
• Passion: Enthusiasm and energy for creating high-quality and engaging content for a growing digital audience.