Social Media Manager at News Central TV

Responsibilities

• Develop, implement, and manage social media strategy.
• Develop a content calendar.
• Manage and oversee social media content.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Use social media marketing tools such as Buffer.
• Attend events and educational conferences.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with Commercial and Communications Department, and Product Development teams.
• Optimise and monitor SEO and user engagement and suggest content optimisation.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Community management on all social media channels.
• Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.
• Monitor, analyse and report on the performance of digital channels/activities using tools like Google Analytics, give feedback to stakeholders and use the data to inform future activities.
• Manage our editorial calendar to ensure timely publication.
• Evaluate and implement improvements on digital strategy.
• Research the latest digital tools and interactive trends.
• Create integrated and cost-effective digital strategies.
• Drive value for the organisation.
• Analyse and report on digital campaigns.
• Analyse customer and user data.
• Map out how digital assets will be optimised for business results.
• Define and action digital events.
• Provide constructive feedback – Adhere to rules and regulations.

Requirements

• Bachelor’s Degree in Advertising, Marketing, Communication Science or equivalent.
• Excellent written and verbal communication skills.
• Firm grasp of emerging digital tools.
• Thorough understanding of digital touch points.
• Excellent interpersonal skills.
• Insightful and perceptive.
• Business knowledge.
• Deadline driven.
• Understanding of web analytics.
• Possess broad knowledge of best digital practices.