Social Media Manager at Natural Girl Wigs

Position Overview

• Metaverse Magna, a mobile games publisher, is building the next-generation mobile gaming platform called Hyper. This platform helps gamers win cash in 1v1 & multiplayer skill-based game tournaments in games like Candy crush & many more mobile games. While also assisting game developers in monetizing their games ten times more effectively.
• As Social Media Manager, you will own Hyper's social presence end-to-end. You will be responsible for shaping the social media voice, developing high-performing social strategies, managing our short-form video pipeline, and driving engagement across TikTok, Instagram Reels, YouTube Shorts, and X/Twitter.
• You are part strategist, part storyteller, part content creator. You understand what makes short-form content perform, you can translate product features into compelling narratives, and you know how to collaborate closely with editors and creators to consistently publish viral, high-retention content.

Roles & Responsibilities

• Develop and own the social media strategy across channels including TikTok, Instagram Reels, YouTube Shorts, and X/Twitter.
• Create content calendars, scripts, hooks, and briefs for video editors and AI content creators.
• Maintain a clear brand voice and ensure content is consistent in tone, style, and visual identity.
• Design and run social growth experiments: virality hooks, creator challenges, content farms, live streams, micro-tournaments, referral campaigns.
• Manage day-to-day posting, scheduling, and community engagement (comments, replies, trends).
• Identify trends, sound bites, hooks, and moments that align with Hyper’s audience and gaming culture.
• Build reusable content systems (templates, series formats, thematic pillars) to increase publishing speed and consistency.
• Operate with a “social growth” mindset: experiment, measure, iterate, and push for continuous improvement in content velocity and performance.
• Serve as an on-camera personality for Hyper’s social channels explaining concepts, trends, product features, in a relatable, engaging way

Preferred Experience

• 2+ years experience in social media management, content strategy, or short-form content production.
• Deep understanding of social platforms’ dynamics: TikTok, YouTube Shorts, Instagram Reels, X/Twitter
• Strong understanding of social algorithms, virality mechanics, and audience behavior.
• Experience writing scripts and hooks specifically optimized for short-form content.
• Proficiency with Canva and CapCut for creating quick edits, thumbnails, and lightweight content enhancements.
• Ability to collaborate with editors, content creators, and designers to produce high-volume content.
• Familiarity with gaming culture, memes, pop-culture and internet language is a strong plus.
• Comfortable being on camera and presenting information in a clear, friendly, and engaging manner (previous front-facing content experience is a plus).