Social Media Manager at mDoc Healthcare

• We are searching for a talented social media manager to represent our company by building a social media presence for our brands. The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.
• To be successful as a social media manager, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch social media manager should back their expertise by creating and sharing all relevant technical documents.

What you’ll do:

• Design and implement social media strategy for mDoc. Our current platforms include Facebook and Twitter, Instagram, and LinkedIn with expansion opportunities for all. You'll also identify additional opportunities on social media (such as TikTok and Pinterest) and design a strategic approach to support mDoc’s editorial mission.
• Work with Creative Services and/or independently to create compelling text, video, and graphic social media posts.
• Monitor mDoc’s social media channels and support a strategy to respond to queries and comments and build on our engaged audience, including generating reports tracking engagement and key social metrics.
• Create a strategy to build a community of self-care enthusiast to interact in a way that supports mDoc’s goal to be the top-of-mind destination for self-care.
• Support internal content partnerships with mDoc’s properties, including the main storefront and other mDoc blogs / websites. This includes providing day-to-day support to mDoc’s business units as needed, as well as identifying and developing internal opportunities for mDoc.
• Support the communications team as needed. This may include proofing, light editing, and working in our CMS.

Requirements:

• Social media marketing experience.
• Experience developing social media strategies.
• Experience working with and developing a marketing plan.
• Ability to develop the right voice for each social media platform.
• Proven ability to build social media communities.
• Understanding of graphic design principles.
• Experience as a Brand Manager on social media.

Ability to measure the success of campaigns.

What you’ll need

• BA in English, Journalism, Communications or a related field or commensurate experience required with a Master's preferred.
• 2-5 years of experience working for a consumer-facing media outlet, including experience managing social media platforms and tools.
• Experience creating graphic posts tailored for social media platforms.
• Video experience is a plus, but not required.
• Working knowledge of AP style and able to follow an in-house style guide.
• Ability to operate in a fast-paced and dynamic environment
• An ability to flawlessly multi-task and thrive under pressure and deadlines
• Ability to balance multiple priorities, and to quickly adjust strategy and execution in the face of new information
• Excellent communication and problem-solving skills
• Highly developed intrapersonal skills
• Position may require travel