Social Media Manager & Graphic Designer at Mediflex Industries PVT

Job Description

• The Social Media & Graphic Designer will be responsible for enhancing Ryhenz & Mediflex Industries' online presence by creating engaging visual and written content, managing social media platforms, and maintaining a cohesive brand identity.
• This role involves designing graphics for digital and print, developing creative campaigns, and building strong connections with target audiences through innovative content strategies.

Responsibilities

• Develop and implement creative social media strategies to enhance brand visibility and engagement.
• Create and Manage platforms such as Facebook, Instagram, LinkedIn, Tiktok and Twitter etc.
• Craft compelling posts, stories, and campaigns to foster interaction and loyalty.
• Respond to comments, inquiries, and direct messages in a professional and timely manner.
• Monitor trends and analyze performance metrics to optimize campaigns.
• Design visually appealing graphics, including flyers, banners, posters, and social media visuals, aligned with the brand's aesthetic.
• Create engaging multimedia content such as videos, GIFs, and animations.
• Collaborate with the team to conceptualize and execute design projects for digital and print media.
• Write engaging captions, blog posts, and product descriptions that resonate with target audiences.
• Plan and maintain a content calendar to ensure timely delivery of campaigns and posts.
• Work closely with the marketing and sales teams to align social media strategies with overall business goals.
• Coordinate with external agencies or influencers for collaborations and promotional activities.
• Track social media and content performance using tools like Google Analytics and Hootsuite.
• Provide actionable insights to enhance engagement.
• Stay updated on design and social media trends to innovate strategies.
• Ensure all visual and written content maintains consistency in tone, style, and branding.
• Develop guidelines and templates for standardizing the company’s design and social media materials.
• Assist in marketing events, campaigns, and exhibitions as required.
• Support website updates and maintenance when necessary.
• Manage and maintain the company's website, ensuring content accuracy, relevance, and optimization for search engines (SEO).
• Monitor website analytics, track user behavior, and implement strategies to improve website performance and user experience.
• Perform other related duties as assigned by the MD/CEO, Operations Manager, HR/ADMIN etc.

Requirements

• A Bachelor’s degree, OND, HND in Mass Communication, Sales/Marketing, Economics, Business Administration Graphic Design, Marketing, Communications, or a related field.
• Minimum of 3-years’ experience in graphic design and social media management.

Skills:
The incumbent must demonstrate the following skills:

• Strong graphic design and layout skills.
• Excellent understanding of social media algorithms and trends.
• Exceptional communication and storytelling abilities.
• Proficiency in SEO and digital marketing tools.
• Ability to multitask and manage tight deadlines.