Social Media Manager at Dwight Patterson Consultants

Profile

• The ideal candidate for this role should have at least 3 years of experience in social media management.
• A proven track record of managing successful campaigns.
• The candidate should have a deep understanding of social media trends and best practices, excellent communication skills and the ability to work in a fast-paced environment.
• The candidate should posses at least basic experience in using graphics design tools like – Photoshop, Adobe Illustrator or Corel Draw.
• Candidate must be painstakingly attentive to details.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management with a track record of successful campaigns.
• Excellent writing and communication skills.
• A Certification in Social Media Management or Digital Marketing will be an added advantage
• Strong understanding of social media trends and best practices.
• Knowledge of the payment services industry is a plus.

Mandatory competencies

• Excellent communication skills
• Strong analytical skills
• Strong Creative Design Sense
• Experience with social media management tools and analytics platforms
• Ability to work independently and as part of a team.
• Strong project management and organizational skills.
• Creative thinking and problem-solving skills
• Ability to work under pressure and meet deadlines
• Strong attention to detail

Job Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with the company’s goals and objectives.
• Manage all social media channels including Facebook, Twitter, Instagram, LinkedIn and YouTube.
• Create engaging social media content that is consistent with the company’s brand guidelines and resonates with the target audience.
• Monitor and analyze social media metrics to measure the effectiveness of campaigns and provide insights and recommendations for improvement.
• Collaborate with cross-functional teams to ensure consistency of brand messaging and customer engagement.
• Respond to comments and messages on social media platforms in a timely and professional manner.
• Manage social media advertising campaigns including budgeting, targeting and optimization.
• Stay up-to-date with social media trends and best practices, and incorporate them into the company’s social media strategy.
• Develop influencer marketing strategies and manage relationships with influencers.
• Monitor and report on social media competitors and industry trends.
• Perform other functions as assigned by the Board and the Group MD/ CEO.