Social Media Manager / Content Creator at Pishon and Brooks Advisory Services

Job Overview

• Our client is currently looking for a Social Media Manager who will play a key role in shaping the brand's online presence across all social media platforms, including Instagram, TikTok, and X (Twitter).
• The candidate will be responsible for creating engaging and visually appealing content that aligns with the brand's voice and aesthetic.

Key Responsibilities
Content Creation:

• Develop, design, and edit high-quality and engaging visual content, including images, videos, and graphics, for social media platforms (Instagram, TikTok, X (Twitter), etc.).
• Assist in creating content for the company’s website, blog, and email newsletters.
• Collaborate with the marketing team to brainstorm and execute new content ideas that align with current trends and brand strategy.
• Ensure all content reflects a consistent brand voice and aesthetics

Social Media Management:

• Develop, manage, and maintain a structured social media content calendar to ensure consistent and timely posting.
• Schedule and publish posts strategically across all platforms.
• Monitor and engage actively with the online community by responding to comments, DMs, and inquiries.
• Analyse social media performance using analytics tools to track KPIs and recommend improvements.

Brand Collaboration:

• Assist in coordinating with influencers, partners, and brand ambassadors for collaborations and co-created content.
• Participate in and support photoshoots and video shoots, contributing to styling, location scouting, and capturing behind-the-scenes content.

Market Research:

• Conduct regular research on industry trends, competitors, and audience preferences to shape content strategy.
• Stay current on the latest trends in fashion, social media, and digital marketing.

Campaign Management:

• Support the planning and execution of social media campaigns tied to product launches, seasonal promotions, or company events.
• Help brainstorm and develop campaign themes, content deliverables, and promotion strategies.

Audience Engagement:

• Create interactive content such as polls, Q&As, contests, and challenges to boost audience participation and brand loyalty.
• Adapt strategies based on engagement metrics and feedback.

Performance Reporting:

• Prepare regular reports on social media performance, campaign results, and audience insights.
• Use performance data to optimize content strategy and recommend actionable improvements.

Administrative Support:

• Maintain and organise a content calendar to ensure consistent and timely delivery of content.
• Assist with general administrative tasks as needed. Support internal administrative tasks, including scheduling, tracking deliverables, and coordinating with vendors or creatives.

Requirements or Qualifications

• Proven experience as a social media manager, digital content creator, or similar role (no years of experience needed).
• Strong portfolio of visual content, including photography, videography, and graphic design.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, InShot, etc.).
• Familiarity with social media platforms (Instagram, TikTok, X (Twitter), Facebook, LinkedIn, etc.) and their respective best practices.
• Basic knowledge of SEO, social media algorithms, and engagement metrics.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and storytelling ability.
• Strong time management and organizational skills.
• Must reside in or have easy access to Abule Egba or its environs.
• Female candidates are strongly encouraged to apply.