Social Media & Content Marketing Specialist at Afriex

Key Responsibilities

• Develop and execute a multi-channel social media strategy (TikTok, Instagram, X/Twitter) to reverse the current drop in Referred Users.
• Produce engaging educational content (videos, threads, blogs) to explain the utility of Virtual Cards and Virtual Accounts.
• Create compelling storytelling around the Upwardli partnership to show users how Afriex helps build their credit scores.
• Write high-converting copy for social ads and landing pages to fix the "conversion gap".
• Design specific reactivation content to bring "power users" back to the platform.
• Monitor social sentiment and engage with community members to improve retention and address decline in Returning Users.

Success Metrics:

• Growth in Referred Users.
• Increase in Returning Users.
• Social media engagement rate (shares, comments, and saves).
• Conversion rate from social traffic to completed Signups.
• Increase the number of Referred Users.