Senior Sales Associate at Credit Direct Limited

Job Summary

We are seeking a motivated Sales Associate to join our team. The ideal candidate will play a key role in supporting the sales team to achieve targets by actively participating in lead generation, customer engagement, and maintaining a smooth sales process. Reporting to the Team Lead, Sales, the Sales Associate will engage with potential customers, respond to inquiries, and assist in closing sales. This role is crucial to driving growth and delivering an exceptional customer experience within our lending services.

Job Details

Customer Engagement, Lead Generation and Follow-Up:

• Systematically review assigned territory to ensure prospects are contacted on a prescribed, periodic basis.
• Engage with potential customers to understand their personal loan needs and provide information about product offerings.
• Conduct initial needs assessments and guide customers through the loan application process.
• Maintain a high level of customer service and professionalism in all interactions.
• Generate leads through various channels, including phone calls, emails, and social media.
• Follow up on leads provided by the marketing team and convert them into sales opportunities.
• Track and manage leads using the CRM system, ensuring timely and accurate updates.

Sales Support:

• Assist the sales team in preparing sales presentations, proposals, and other customer-facing materials.
• Contact customers and follow-up on fund utilization.
• Schedule and coordinate sales meetings, calls, and follow-up activities.
• Provide administrative support to the sales team, including data entry, report generation, and documentation management. 
• Assist in the preparation of regular reports on sales activities, performance metrics, and customer feedback.
• Analyze sales data to identify trends, opportunities, and areas for improvement.
• Provide insights and recommendations to the Lead, Sales based on analysis.

Product Knowledge, Compliance and Documentation:

• Develop a deep understanding of personal loan products, features, and benefits.
• Assist prospect in the successful completion of loan applications and details of required documentation e.g., KYC requirements.
• Stay updated on industry trends, competitor products, and regulatory changes.
• Participate in training sessions and workshops to enhance product knowledge and sales skills.
• Ensure all sales activities comply with internal policies, procedures, and regulatory requirements.
• Accurately complete and maintain all required documentation and records.
• Assist in the audit and review of sales processes to ensure compliance and accuracy.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field
• Minimum of 1-5 years of experience in sales or customer service, preferably in the financial services industry.
• Proven experience in lead generation and customer engagement. 
• Proficiency in using CRM software and Microsoft Office Suite.

COMPETENCIES REQUIREMENTS:

Technical:

• Sales Management
• Loan management 
• Business Development
• Customer Relationship Management 
• Customer Service 
• Data Analysis
• Operational Tools Efficiency
• Financial Analysis 
• Market Research and Consumer Behaviour
• Quality Assurance

Behavioural:

• Entrepreneurial Mindset
• Excellence
• Execution
• Energy
• Empathy
• Evolution
• Emotional Intelligence
• Business Acumen
• Decision-Making
• Result Oriented
• Communication written & verbal
• Stakeholder Management
• Analytical Thinking
• Managing Risk
• Service Orientation

What to Expect in the Hiring Process:

• A preliminary phone call with the recruiter
• Technical interview 
• Assessment
• Interview with Senior members of the team
• Cultural and Behavioural Fit Interview with a member of the Executive team.