Senior Marketing Services Coordinator (Media Planning and Buying) at First Bank

Ref No: 20000037
Location: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objective(s)

• Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals

Duties & Responsibilities

• Manage media advertising budget of over N750m
• Look at the bigger picture to the bank’s media investment
• Be the best media negotiator in the market achieving more with less
• Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget
• Analyze and research target audience's character, purchasing and media habits
• Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
• Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
• Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
• Appropriately time media activities, based on usage patterns and seasonal factors
• Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
• Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed
• Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
• Lead effort to use bank buildings and other owned properties for advertising
• Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
• Maintain the Security of all Information entrusted to the staff
• Comply with the principles and policies in the Information Security Handbook

Job Requirements
Education:

• Minimum Education: Mass Communication/marketing or related disciplines

Minimum experience:

• 6-8 years’ work experience
• Strong knowledge of media planning and monitoring software and tools
• Ability to work with minimal supervision