Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research Group with a strong presence in all key markets (87 countries).
Ipsos researchers assess market potential and interpret market trends. They develop and build...
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The SCO manages a client portfolio and conducts the following activities for each client:
Client Strategy -
Understand client sector, context and strategic/growth questions the client is facing.
Build the long term vision for the client, identifying client's growth agenda, client priorities, client power map, competitive landscape and Ipsos Value Proposition
Build the account plan in collaboration with SLLs
Define target revenue per Service Line, following guidelines communicated by the CCO
Identify significant opportunities to be anticipated and build proposal main objectives
Identify thought leadership themes
Align with the CCD if the client is also managed at a global level.
Business Management -
Activate the account plan to meet target revenue objectives in coordination with the Service Lines.
Cocreate a plan with clients to ensure that the research design evolves (“Retain”) with the support of the Service Lines.
Interact with the client to develop opportunities, promote Ipsos services and ensure a high quality of services: introduce business questions, identify opportunities to add greater value to the client’s business, brief and introduce service line leaders.
Mobilize Ipsos Service Lines and organization (IKC, Science Team, …) by activating a network to give the best of Ipsos to the client to meet win and retain objectives.
For significant/multiple service lines opportunities, SCO leads the proposal:
Decision to bid
Framing the business issue and building the pitch strategy, including the storyboard
Assigns and briefs the leading SLL who will assign a pitch leader, write the proposal and submit costing
Finalizes proposal and consolidate pricing
Pitches to client with relevant Service Lines’ support
Supports contract negotiation including pricing and Legal
For less significant opportunities involving mainly one Service Line, the SCO contributes to the proposal as needed (except if client is not covered by the local Client Organization
Gives input on client context to the SLL
As appropriate, participates in key client presentations
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