Search Engine Optimization/Pay Per Click Analyst (SEO/PPC) at Culminate Consulting

JOB DESCRIPTION

• Constantly check search terms, rankings and analytics to monitor performance of websites and make recommendations for improvement
• Measure web traffic to content (e.g. conversion and bounce rates)
• Drive targeted and loyal traffic to a website by community building
• Develop optimization strategies that increase the company's search engine results rankings
• Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
• Monitor the algorithms set by the search engines to keep up to date with changes
• Monitor daily performance metrics to understand SEO strategy performance
• Research SEO keywords to use throughout the company's website and marketing materials
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with
• Update content and website links for maximum optimization and search engine rankings Promote content on social networks and monitor engagement (e.g. comments and shares).
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Find ways to reduce risk of click fraud

Skills

• Critical Thinking
• Research Inclined
• Analytical
• Web coding
• Tenacity
• Written and verbal communication skills.

Qualifications

• HND/BSc in Mass Communications, English or Journalism
• Proven work experience of one to two years in successfully developing and executing SEO/PPC campaigns or Digital Marketing
• Experience with programs, such as Google Analytics,  Google Ads, or Adobe Analytics Tableau, WebTrends etc.
• Knowledge of keyword research and data mining tools
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs