Sales / Marketing Manager at Genesis Group

Job Summary

• A Hotel Sales/Marketing Manager maximizes revenue by driving room occupancy, event bookings, and leisure facility usage through strategic marketing and sales initiatives. 
• They analyze market trends, manage brand presence, build client relationships, and lead teams to meet sales targets.
• Key responsibilities include creating promotional campaigns, negotiating contracts, and collaborating with departments to enhance guest satisfaction.

Key Responsibilities & Duties

• Sales Strategy & Revenue Generation: Develop and execute sales strategies to achieve revenue goals for rooms, conferences, and events.
• Market Research & Analysis: Monitor competitor rates, analyze industry trends, and adjust marketing strategies to gain market share.
• Client Relationship Management: Identify, contact, and secure new business while maintaining relationships with existing corporate and leisure clients.
• Marketing & Branding: Create promotional campaigns, manage social media presence, and enhance brand awareness across various platforms.
• Reporting & Budgeting: Prepare annual marketing budgets, sales forecasts, and weekly/monthly sales reports.
• Team Leadership: Supervise, train, and coach the sales team to meet or exceed targets.
• Operations Coordination: Collaborate with front office and banquet teams to ensure smooth delivery of services booked.

Required Skills and Qualifications

• Education: Bachelor’s degree in Hospitality Management, Marketing, or Business Administration preferred
• Experience: Proven track record in hotel sales, marketing, or business development (often 3+ years).
• Communication: Excellent verbal and written communication skills for client presentations and negotiations.
• Technical Skills: Proficiency in Hotel Property Management Systems (PMS), CRM software, and social media platforms.
• Analytical Skills: Ability to interpret data and trends to guide marketing decisions.