Sales & Marketing Manager at FoliXx Hospitality

Job Location: Ikate, Lekki - Lagos

​​​​​​​Job Description

• Are you a high-performing Sales & Marketing professional with a passion for delivering real results?
• Do you have what it takes to drive customer engagement, boost brand visibility, and increase revenue in the fast-paced world of food and hospitality?
• We are currently seeking a Sales & Marketing Manager to lead our business growth strategies across our Quick Service Restaurant (QSR) and Lounge units. This role is ideal for someone who is sales-driven, data-oriented, tech-savvy, and forward-thinking.

Key Responsibilities

• Develop and execute strategic sales and marketing plans tailored to QSR and Lounge operations.
• Drive revenue growth by identifying, targeting, and converting customer segments.
• Manage and execute marketing campaigns using both traditional and digital channels, with a strong focus on ROI.
• Supervise and coordinate internal teams and external vendors/agencies in executing campaigns.
• Track marketing performance metrics and prepare monthly reports on marketing effectiveness.
• Leverage AI and digital tools (e.g., CRM platforms, social media automation, customer behavior analysis, Chatbots, etc.) to improve marketing performance and customer experience.
• Initiate partnerships, promotions, brand activations, and events to attract and retain customers.
• Analyze sales data, market trends, and customer feedback to refine strategies and boost performance.
• Support and train team members on marketing innovations and customer engagement strategies.
• Work closely with management to align marketing goals with overall business objectives.

Requirements

• A Bachelor’s Degree in Marketing, Business, or related fields is preferred. Relevant certifications in digital marketing or sales will be an added advantage.
• Minimum of 3–5 years of proven experience in a Sales & Marketing role, preferably within the hospitality, QSR, lounge/bar, or nightlife industries.
• Demonstrated ability to deliver measurable sales results and increase customer base.
• Strong understanding of marketing principles, digital sales funnels, and brand positioning.
• Proficiency in the use of AI-powered tools for marketing and customer targeting (e.g., ChatGPT, Jasper, Canva AI, predictive analytics, email marketing automation tools, etc.).
• Excellent communication, negotiation, and interpersonal skills.
• Smart, innovative, energetic, and proactive with the ability to think on your feet.
• Ability to multitask and work in a fast-paced, customer-focused environment.