Sales & Marketing Manager at Complete Parking Services (CPS) Limited

Job Description

• The Sales & Marketing Manager is responsible for driving the hotel’s revenue growth through strategic sales initiatives, innovative marketing campaigns, and strong client relationship management.
• The role involves identifying new business opportunities, managing corporate accounts, promoting the event center's brand, and ensuring maximum occupancy throughout the year and banquet sales.

Key Responsibilities
Sales & Business Development:

• Develop and execute sales strategies to increase room bookings, banquet sales, events, and corporate partnerships.
• Identify new markets, business opportunities, and target clients (corporate, high-end individual event hosting prospects and Nigerians in thr diaspora.
• Maintain and grow relationships with key accounts, corporate clients, and event planners.
• Conduct regular sales visits, presentations, and follow-ups to secure event bookings.

Marketing & Brand Promotion:

• Create and implement marketing plans to promote the event center services, and seasonal offers.
• Oversee digital marketing activities including social media, email marketing, website updates, and online reputation management.
• Coordinate promotional materials, press releases, and advertising campaigns.
• Monitor competitors’ activities and recommend strategies to improve market position.

Revenue & Performance Management:

• Work closely with the center General Manager and Finance team to develop revenue targets and budgets.
• Analyze sales performance data and generate regular reports.
• Develop strategies to increase occupancy rates during low seasons.
• Ensure optimal pricing strategies in collaboration with management.

Client Relationship Management:

• Ensure high satisfaction levels for corporate and walk-in clients.
• Respond promptly to inquiries and follow up on leads.
• Organize client meetings, and promotional events.

Team Leadership & Coordination:

• Collaborate with the front desk or event coordinator, and the center departments to ensure smooth guest experiences.
• Ensure all marketing materials and communication align with the event center’s brand standards.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field.
• Must have had experience working in the hospitality industry.
• 3–5 years’ experience in event sales and marketing or hospitality business development.
• Strong understanding of hospitality trends, OTAs, and revenue management.
• Excellent communication, negotiation, and client relations skills.
• Proficiency in CRM tools, Microsoft Office, and digital marketing platforms.
• Highly organized, proactive, and result-driven.

Preferred Skills:

• Strong digital marketing knowledge (SEO, social media, online ads).
• Creativity in designing promotions and packages.
• Ability to work under pressure and meet sales/revenue targets of at least 12 events every 3 calendar months.