Product Marketing Manager, Consumer Apps (French) at Google Nigeria

About the Job

• Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
• From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base.
• This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
• The Consumer Marketing team oversees many of Google's products, including Search, Google Assistant, Maps, Google Photos, and YouTube.
• Our team is integrated in product development, positioning, narrative, and go-to-market strategy.
• Whether we are incubating a product or scaling a mature one, our team operates with a growth mindset and our work is rooted in user insights.
• We believe in innovative product marketing as much as we believe in cross-team collaboration and transparency.
• In this role, you will work across several aspects of marketing – from branding and positioning to outreach, go-to-market strategy, campaigns, advocacy, events, and communication.
• Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
• Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Develop marketing plans for Consumer Apps in Sub-Sahara Africa (SSA) and execute campaigns to drive app adoption and usage.
• Define and execute go-to-market strategies and organizational coordination for feature/product launches.
• Use quantitative methods, models, and research to help us better understand consumer behavior and provide feedback into the product and strategic development cycle.
• Leverage marketing insights to better understand our customers and represent the user.
• Develop messaging, collateral, events, and business strategies aimed at acquiring users and increasing our engagement with them.

Minimum Qualifications

• Bachelor's Degree or equivalent practical experience
• Experience as a brand/marketing manager
• Experience developing marketing strategies and business plans
• Ability to speak and write in French fluently

Preferred qualifications:

• Experience and success in analytics
• Ability to maintain a global approach and think across disciplines, industries, cultures, and scenarios
• Understanding of Google's products and the technology industry
• Excellent innovation and creative problem-solving skills
• Interest in technology.