Product Marketing Manager at Baddhia

About the Job

• We are looking for a smart, tech-savvy and committed individual who is highly passionate about scaling a solution that will help improve millions of people's mental and emotional health.

Job Objective

• Drive product awareness and conversions by developing and executing marketing communications strategies.

Job Responsibilities

• Collaborate with internal stakeholders to understand the company’s vision, corporate direction, brand profile, and products.
• Conduct market research and analyze trends to understand the competitive landscape, customer and industry dynamics, and position products.
• Develop product marketing strategies and communicate the unique value proposition to the target audience across relevant touchpoints (e.g., Instagram, Facebook, Twitter, Tik-Tok, YouTube, print, broadcast etc.) to drive mobile app sign-ups.
• Create compelling messages (e.g., landing page content, product videos, website copy, blog posts, email copy, ad copy etc.) that articulate the benefits of our products to customers to drive conversions.
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Create and manage execution budget.
• Leverage customer insights and feedback to drive product adoption.
• Analyze, report, and present the following performance metrics to relevant internal stakeholders: Monthly app sign-up growth rate, Customer acquisition cost, Number of profile matches, Number of exclusive partners, Monthly active users, Monthly average revenue per user, and Monthly paying customers.

Eligibility Requirements

• A Bachelor’s Degree holder in Mass Communication, Marketing, or any related field.
• An M.Sc in a related discipline or MBA is an added advantage.
• 4+ years of cognate experience.
• You are highly passionate about scaling a solution that will help improve millions of people's mental and emotional health.
• Experience working at an early-stage technology startup.
• Excellent written, communication and interpersonal skills.
• Good presentation, teamwork, time management and leadership skills.
• Good knowledge of Microsoft Office Suites.
• Good knowledge of any relevant email campaign tool e.g., MailChimp
• Self-motivated, detail-oriented, and creative
• Experience in market analysis, content marketing and copywriting
• Experience initiating and driving a range of go-to-market programs including, viral campaigns, webinars, exhibitions, events, social media campaigns etc.

Salary
N200,000 - N250,000 monthly.