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  • Posted: Mar 29, 2021
    Deadline: Apr 15, 2021
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  • Youverify is building trust in Africa by helping businesses and individuals confirm identity and physical addresses. Using artificial intelligence, Youverify confirms a user’s identity document and compares it with their facial biometrics. This information can be cross-checked against more than 300 databases locally and globally. Youverify in partnership with over 20,000 field verification officers verifies physical addresses all over Sub-Sahara Africa in less than 48 hours. We bridge the gap in Africa's digital industry by providing one API for identity and physical address verification.
    Read more about this company

     

    Product Marketing / Growth Specialist

    Location: Yaba, Lagos

    Job Description

    • Youverify is looking for a Product Marketing / Growth Specialist to lead our outbound and inbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

    Responsibilities

    • Develop and collaborate on campaign strategies while working with our creative partners to create beautiful images and excellent copy that drive results.
    • Execute ongoing experimentation of messaging, offer and creative, and use performance data and experiential knowledge to draft new experiments aimed at result improvements
    • Manage multiple client timelines and deliverables while communicating and escalating speed bumps and delays with internal and external partners. Follow and analyze market trends to position products
    • Develop product marketing strategies (pricing, advertising, product launching)
    • Craft compelling messages across marketing channels (landing pages, ad campaigns)
    • Work with various teams (design, content, acquisition, product, sales) to implement strategies
    • Test marketing product features, releases and ad copy
    • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
    • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
    • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
    • Plan and participate in the launch of new services and products which involve several different departments
    • Brief the press and PR teams about new products
    • Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
    • Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
    • Use market research data to establish product pricing
    • Create content such as case studies, videos, website copy and blog posts
    • Speak and present about products to both external and internal audiences
    • Propose and keep within a budget
    • Research competitor offerings

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified candidate should send their CV to: hr@youverify.co with the subject ''the job title''

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