Product Marketing / Growth Specialist at Youverify Online Services

Location: Yaba, Lagos

Job Description

• Youverify is looking for a Product Marketing / Growth Specialist to lead our outbound and inbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

Responsibilities

• Develop and collaborate on campaign strategies while working with our creative partners to create beautiful images and excellent copy that drive results.
• Execute ongoing experimentation of messaging, offer and creative, and use performance data and experiential knowledge to draft new experiments aimed at result improvements
• Manage multiple client timelines and deliverables while communicating and escalating speed bumps and delays with internal and external partners. Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Build on product messaging that sets new products apart from others in the market to give them a unique selling point
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Plan and participate in the launch of new services and products which involve several different departments
• Brief the press and PR teams about new products
• Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
• Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
• Use market research data to establish product pricing
• Create content such as case studies, videos, website copy and blog posts
• Speak and present about products to both external and internal audiences
• Propose and keep within a budget
• Research competitor offerings