PR and Internal Comms Senior Analyst 1 at Oando

Purpose (Summarize briefly the major function and purpose of the position)

The purpose of the PR and Internal Communications function is through Public Relations to positively influence, shape and manage public perception of the brand as the most desirable place to work and invest in; via communicating and promoting corporate initiatives and brand values and protecting the Company’s reputation. Through Internal Communications, build brand ambassadors by increasing employee knowledge and understanding, creating opportunities and platforms for increased emotional affinity and driving attitudinal and behavioral change within the organization.

The PR & Internal Communications Senior Analyst I will support the day-to-day execution of the PR and Internal Communications strategy to enable the Company achieve its communication objectives. He / she will be required to use the full spectrum of print and broadcast media to actively disseminate corporate initiatives and achievements and other Company information.

He / she will lead the cause for internal culture shift via the use of initiatives that will engage employees, boost employee morale, create positive internal chatter and showcase the organization as one that truly cares.

Job Specification:

• A Bachelor’s degree in any subject, preferably in the Social Sciences, Administration or Humanities
• 2-3 years’ work experience in Public Relations
• Proven writing experience, specifically writing for PR purposes (new stories, articles, press statements) would be highly advantageous
• A good understanding of internal communications, digital, branding or events and sponsorship would be an advantage
• Conversant with various social media platforms
• Strong written and verbal communication skills
• Good storytelling skills
• Good researching skills
• Good attention to detail
• Good copyediting and proofreading skills
• Good organizational skills
• Team player
• Good interpersonal skills
• Self-motivated
• High levels of integrity
• Ability to effectively multi-task in a deadline driven atmosphere
• Ability to work in a fast-paced, collaborative team environment

Scope of Responsibility & Accountability:

• Responsible for the successful execution of approved PR & Internal Communications strategy across all platforms
• 2nd level / stage development of broadcast and print media content
• Support management of media partners across print and broadcast platforms
• Support management of PR crisis
• Responsible for initiating 1st level ideas for Internal Communications initiatives
• Management of 3rd party vendors (i.e. PR Agency, Advertising Agency, etc.) for successful achievement of objectives

Public Relations Responsibilities

• Support the PR & Internal Comms Associate for the successful implementation of approved PR and Internal Communications Strategy
• Support the development of PR plans for events that the Company and its executives will be attending as sponsors or speakers
• Ensure timely deployment of daily media reports to key Executives within the organization
• Development and management of process to ensure media database (local and international) is consistently up to date
• Ensure timely development and deployment of ecards to media personnel for key events (birthdays, public holidays, etc)
• Guide PR & Internal Communications Associate in the development of 1st stage drafts of content such as press releases, news stories and feature pieces
• Accountable for ensuring content for print and broadcast media are reviewed and feedback given in a constructive and timely manner
• Review of deployed content to ensure it is on brand factually and grammatically
• Monthly tracking, analysis and reporting of Oando mentions in traditional media
• Development of relationships with key journalists, editors and other influential contacts within the media as appropriate
• Support management of PR crisis
• Support execution of PR plans for local and international events

Internal Communications Responsibilities

• Support the development of internal campaigns for different functions within the organization
• Execution of an employee engagement communications program
• Development of RAG (Red, Amber & Green) work plans for flawless execution of weekly tasks and monitoring of timelines to ensure deadlines are not missed
• Independently and via 3rd party Agencies support the creation and validation of messages to ensure messaging consistency across all Internal Communications platforms
• Work with HR peers and cross-functional teams to develop and understand employee perceptions through internal engagement surveys and other research
• Monthly tracking and evaluation of employee engagement activities (analysis and reporting); developing lessons learned to guide employee engagement activities in a new quarter
• Management of Advertising and PR Agencies to ensure compliance with Terms of Engagement / Scope of Work and successful achievement of PR & Internal Comms objectives
• Ensure Oando employees are adequately armed to act as brand ambassadors through internal education and awareness campaigns
• Support the review of designs / creatives developed by internal graphic artists and Advertising Agencies to ensure they address creative brief and stakeholder pain points
• Support development and implementation of monthly staff initiatives to boost employee engagement and foster brand affinity
• Other duties as directed and required as required by the Company.

Key Performance Indicators:

· Extent to which brand values, story, initiatives and achievements are positively reinforced on internal and external platforms (print, broadcast and digital)

• Quantity and quality of mileage received on print, broadcast and digital platforms
• Growth in employee engagement internally
• Improvement in employee affinity to brand
• Increase in positive perception and dialogue on internal and external platforms
• Growth in internal brand ambassadors
• Cost effectiveness of internal and PR efforts implemented
• Effectiveness of partnerships with 3rd party Agencies