Media Campaign Consultant for the Development of a Behaviour Change Campaign for the “Women’s Voice and Leadership” Nigeria Project at ActionAid Nigeria

Backgroud

• ActionAid (AA) Nigeria is seeking the services of a Consultant to develop a behaviour change campaign for the Women’s Voice and Leadership Nigeria (WVL-N) Project. The successful contractor will work with ActionAid Nigeria’s WVL-N Project team to plan and develop a Disruptive Media Approach campaign based on WVL-N Media Strategy targeted at promoting Behaviour Change and Behaviour Sustenance on issues of Sexual and Gender-based Violence, Women’s Political Participation, and Economic Empowerment of Women in Nigeria. S/He will be responsible for designing the Media Approach and developing the Media Content/Campaign Messages for the WVL-N project in line with given specifications.
• AA Nigeria is an affiliate of ActionAid International, which is a global alliance of organisations working towards achieving a world without poverty and injustice in which every person enjoys the right to a life with dignity. As a large and visible development organisation, we work in more than 40 countries in Africa, Asia, Europe and America. Our expertise lies in community-led approaches to development and working through partnerships with the poor and other grassroots organisations.

Project Overview:  Goal(s) and Outcome(s)

• The Women’s Voice and Leadership Nigeria Project is a five-year Global Affairs Canada development assistance programme in Nigeria. The goal is to support the capacity and activities of local women’s organizations and movements seeking to empower women and girls, advance the protection of women’s and girls’ rights and achieve gender equality in the country. This will be done through provision of multiple layers of funding and tailored capacity building support to these organisations. The project is being implemented in six states Bauchi, Enugu, Cross Rivers, Kebbi, Kwara, Lagos and the Federal Capital Territory.
• The violation of the rights of women and girls is pervasive across all spheres of life in Nigeria, including economic disempowerment, political exclusion, and sexual and gender-based violence. Gender equality is undermined by patriarchal systems and beliefs that favour the interests of men above those of women. These discriminatory laws and practices affect a wide range of issues, such as women’s freedom of movement, marriage, inheritance, and autonomy. For many years the women’s rights groups in Nigeria have been organizing and mobilizing actions to advance the rights of women and girls. Their work is continuously undermined by these age-long patriarchal systems and norms. We recognise that dismantling these systems and norms requires sustained action. It is based on this, that the project seeks to employ technology and media as a tool for challenging oppressive harmful traditional and socio-cultural norms in Nigeria through a low-cost media campaign approach that will contribute to women and girls enjoying their rights in project states and national.

To this end, the WVL-N project requires the:

• Design of a low-cost effective campaign that is implementable. Campaign concept and direction will be fresh and original.
• Development of a pool/basket of contents that targets behavior change in different creative formats for different target audiences, and can be used by local women’s rights organizations as they seek to transform oppressive social norms and practices.

Audience
Target audience/s:

• Local Women’s Rights Organizations, Networks, Movements, Women, and Girls.
• The Media Approach including the Media Content must be comprehensible, budget-friendly, and implementable.

Required Documentations

• CV
• Expression of interest note

Experience

• Experience in women's rights landscape in Nigeria
• Extensive experience developing media approaches and campaigns on behavior change especially in promotion of women and girls’ rights
• 6-8 years' experience in Media Planning with proven experience in the design and implementation of Media Campaigns, as well as working on experiential programs, content creation, and new media platforms
• Desirable: A feminist, women’s rights defender and/or advocate.

Payment

• The consultant shall be paid in line with negotiated amount. ActionAid Nigeria, under Nigerian tax laws, is obliged to deduct 5% withholding tax on the payment and transmit same to the tax authorities in favour of the consultant. The billable days for this task is 9 days. It is expected that the task will be delivered not later than two weeks following the contractual agreement.

Reporting Lines:

• The selected consultant shall submit all documentation and resources developed to the Women’s Rights Manager, Women’s Rights Unit of AAN.