Marketing / Sales Executive (Digital Marketing) at EduBulb Consulting

Job Objective(s)

• Use various channels to reach customers, build brand awareness and promote products. Have a deep knowledge of digital media planning strategies.

Duties & Responsibilities

• Support the development and implementation of digital marketing communications strategies
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Create winning strategies to grow the company's social media presence
• Identify trends and derive insights, for spending optimization
• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
• Collaborate with agencies and other vendor partners to achieve campaign objectives
• Measuring and reporting on the performance of all digital marketing campaigns
• Derive marketing insights and translate them into business decision
• Manage CRM integration to overall business objectives
• Channel optimization (Social media, web, email, and others)
• Content development
• Calendar management
• Analytics and reporting
• Identify trends and co-opt into messaging
• Monitor key online metrics to track success
• Liaise with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency

Job Requirements

• B.Sc./ HND in Marketing, Communications, Media or any other related field.
• 5-8 years experience in digital marketing.
• Professional qualifications and certifications are required.
• Knowledge of online listening tools.

Key Competency Requirements:
Knowledge:

• Knowledge of online listening tools
• Strong project management skills
• Pays attention to detail
• Must be able to juggle multiple projects at the same time
• Analytical skills with a problem-solving aptitude.
• Excellent oral and written communication skills.
• Good report writing and presentation skills.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of analytics tools (e.g Google Analytics)

Skill / Competencies:

• SEO/SEM
• Analytics and reporting
• Campaign management
• Performance management
• Knowledge and use of online listening tools
• Knowledge of online marketing tools.