Jobs at EduBulb Consulting

Job Objective(s)
The Head, Technology is responsible for:

• Technical implementation of new business solution projects to time, cost, scope and quality
• Technical implementation and Administrative support
• System integration requirements and solution analysis for new business initiatives
• Analyze new user/solution requirements to develop solutions that align with the requirements
• Implement new solutions using the concept of shared infrastructure services to minimize capital expenditure and optimize transaction costs for new business initiatives.
• System Operations Support to internal and external customers

Duties & Responsibilities

• Full documentation and standardization of all processes
• Developing functional and technical requirements for projects.
• Technical implementation of new business solutions to meet go-to-market timelines
• Transaction Testing with various banks
• Testing and Validating the functionalities of products and services
• Implementation of key products that enhance and increase the acceptability of products.
• Development of user and operations documentation of new solution projects & business analysis

Job Requirements

• Education University: First Degree(s) in Engineering, Computer Science, Information Technology or Applied Sciences.
• Others: Certification in RDMS Database, Project Management & Business Analysis would be an added advantage
• Experience: Understanding of the key technical concepts in I.T & Electronic Payments.
• Candidate should possess the ability to relate with clients to achieve business goals.

Key Competency Requirements:
Knowledge:

• Technical Knowledge in Information Technology.
• Strong analytical skill
• Basic SQL.
• Strong Issue Resolution Acumen

Skills/ Competencies:

• Strong interpersonal skills
• Deductive reasoning abilities and eye for details
• Project implementation skill
• Project Management.

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Job Summary

• Lead the digital and traditional media function towards making the UP brand the brand of choice. Develop key strategies, policies, and processes towards achieving financial and non-financial goals.
• Strategic Tasks
• Define digital marketing and media strategies, policies and processes for the brand and its subsidiaries.
• Responsible for planning and executing digital and media activities
• Support the implementation of strategic through-the-line marketing activities
• Grow brand equity through increased presence, followership, engagement and revenue drive.
• Manage Group and subsidiary websites

Responsibilities

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the company’s social media presence
• Aggressively grow brand and product awareness across various online platforms including social media
• Readily drive the adoption of company products and services
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Effectively manage online brand perception and reputation
• Use marketing automation as a tool for achieving business and brand objectives.
• Implement effective digital, media/public relations and crisis management systems and processes.
• Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
• Manage the media relations program for the company and key stakeholders.
• Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
• Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
• Produce press releases, interview scripts and speeches.
• Coordinate partnerships with external communication consultants and vendors as required to achieve goals within budgets.
• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
• Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
• Build and maintain strong relationships with key internal and external stakeholders.
• Champion the definition of the team’s processes, policies and procedures

Requirements

• A Bachelor's Degree in Marketing, Communications, Media or any other related field
• Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc.
• 7-10 cumulative years of experience in Digital Marketing, Media and PR.
• Understand the Martech concept and adoption as a tool for actualizing organizational marketing objectives.
• Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies
• A very good understanding of different channels of communications media and how they are used to achieve brand and business goals
• Strong relationship with the media and possess quality media contacts.
• Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
• Prior experience managing a team
• Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills. Good report writing and presentation skills.

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Job Objective(s)

• Use various channels to reach customers, build brand awareness and promote products. Have a deep knowledge of digital media planning strategies.

Duties & Responsibilities

• Support the development and implementation of digital marketing communications strategies
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Create winning strategies to grow the company's social media presence
• Identify trends and derive insights, for spending optimization
• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
• Collaborate with agencies and other vendor partners to achieve campaign objectives
• Measuring and reporting on the performance of all digital marketing campaigns
• Derive marketing insights and translate them into business decision
• Manage CRM integration to overall business objectives
• Channel optimization (Social media, web, email, and others)
• Content development
• Calendar management
• Analytics and reporting
• Identify trends and co-opt into messaging
• Monitor key online metrics to track success
• Liaise with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency

Job Requirements

• B.Sc./ HND in Marketing, Communications, Media or any other related field.
• 5-8 years experience in digital marketing.
• Professional qualifications and certifications are required.
• Knowledge of online listening tools.

Key Competency Requirements:
Knowledge:

• Knowledge of online listening tools
• Strong project management skills
• Pays attention to detail
• Must be able to juggle multiple projects at the same time
• Analytical skills with a problem-solving aptitude.
• Excellent oral and written communication skills.
• Good report writing and presentation skills.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of analytics tools (e.g Google Analytics)

Skill / Competencies:

• SEO/SEM
• Analytics and reporting
• Campaign management
• Performance management
• Knowledge and use of online listening tools
• Knowledge of online marketing tools.