Head of Department - Digital Marketing, Media and PR at EduBulb Consulting

Job Summary

• Lead the digital and traditional media function towards making the UP brand the brand of choice. Develop key strategies, policies, and processes towards achieving financial and non-financial goals.
• Strategic Tasks
• Define digital marketing and media strategies, policies and processes for the brand and its subsidiaries.
• Responsible for planning and executing digital and media activities
• Support the implementation of strategic through-the-line marketing activities
• Grow brand equity through increased presence, followership, engagement and revenue drive.
• Manage Group and subsidiary websites

Responsibilities

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the company’s social media presence
• Aggressively grow brand and product awareness across various online platforms including social media
• Readily drive the adoption of company products and services
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Effectively manage online brand perception and reputation
• Use marketing automation as a tool for achieving business and brand objectives.
• Implement effective digital, media/public relations and crisis management systems and processes.
• Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
• Manage the media relations program for the company and key stakeholders.
• Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
• Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
• Produce press releases, interview scripts and speeches.
• Coordinate partnerships with external communication consultants and vendors as required to achieve goals within budgets.
• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
• Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
• Build and maintain strong relationships with key internal and external stakeholders.
• Champion the definition of the team’s processes, policies and procedures

Requirements

• A Bachelor's Degree in Marketing, Communications, Media or any other related field
• Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc.
• 7-10 cumulative years of experience in Digital Marketing, Media and PR.
• Understand the Martech concept and adoption as a tool for actualizing organizational marketing objectives.
• Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies
• A very good understanding of different channels of communications media and how they are used to achieve brand and business goals
• Strong relationship with the media and possess quality media contacts.
• Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
• Prior experience managing a team
• Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills. Good report writing and presentation skills.