Content Marketer at Osten Laboratory

Job Summary

• The role holder will oversee the development and implementation of the Company’s digital marketing strategy, and will have the following responsibilities:
• Work with the web developers and designers in the design (and redesign) of the company website, to ensure continuous functionality
• Develop and implement the Company’s content strategy to ensure online objectives are met, using a range of techniques including SEO, PPC, etc.
• Devising strategies to drive online traffic to the company website and social media handles.
• Track, and report on, traffic flow & conversion rates; and recommend improvements to the website
• Develop and manage digital marketing campaigns and budgets
• Develop and manage educational sessions; coordinate webinars and online sessions as required
• Manage online brand and product campaigns to raise brand awareness.
• Work on printed material to ensure offline marketing efforts complement online efforts
• Evaluate customer research, market conditions and competitor data.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Education and Experience

• Bachelor’s degree in marketing, Advertising, Communications, or a related discipline
• At least 2 years of experience in digital communications and social media marketing
• If a Bachelor’s degree is in any unrelated discipline, the candidate must have at least 3 years of experience.
• At least 1 year of experience in graphic design

Skills and Competencies

• Strong understanding of current online marketing concepts, strategies, and best practices.
• Experience in e-commerce, SEO, PPC, email marketing, and social media.
• Understanding of various content management systems, as well as the peculiarities of various social media platforms, to customize content as applicable
• Ability to design, and recommend improvements to, graphics
• Strong video editing skills
• Good problem-solving skills
• Excellent verbal and written communication skills
• General proficiency in the use of Microsoft Office tools particularly MS PowerPoint
• Good project management skills