Marketing Operations Manager at M-KOPA

About the job

We are looking for a Marketing Operations Manager to join our Marketing and Communications team; as we scale up and drive digital and financial inclusion across our markets.

The Role in Brief

• We're looking for a dynamic Marketing Operations Manager who understands through-the-line marketing and excels at trade marketing execution. This role combines strategic brand leadership with hands-on BTL campaign implementation; someone who can partner with our Global Marketing team on brand strategy while designing and executing the promotional mechanics, dealer incentives, and market activations that drive sales through retail channels and DSR networks. You'll lead Nigeria's marketing function, manage a local team, and spend significant time in market ensuring execution quality. This isn't just planning or just doing - it's both, at scale, for a fintech that's already serving 7 million customers and building toward 10 million.
• This is a hybrid role, you would be working from our offices in Nigeria, partnering with a diverse group of employees from our different markets and locations across the UK, Europe and Africa. You will be reporting to the Head of Business Management.

Why This Role Is Different

• Your current role: Executing campaigns within established frameworks, optimizing what already works, fighting for budget.
• This role: Building Nigeria's marketing engine from scratch, owning both strategic vision and BTL execution that drives sales.
• Most marketing roles split strategic and execution. Here, you do both. You're partnering with Global Marketing on brand strategy while designing market activations, dealer incentives, and field campaigns that convert awareness into customers. You're equally comfortable presenting strategy to Nigeria leadership and spending days in market watching promotions perform.
• Your strategic decisions get tested immediately and you have the authority to pivot when the data tells you to.

What You'll Actually Be Doing

• Strategic brand building: Translate M-KOPA's evolution into campaigns that build trust and drive consideration. Localize brand campaigns while being the voice explaining why brand equity converts to sales. Use customer insights and market data to guide positioning.
• Trade marketing and BTL: Design promotional mechanics, dealer incentives, market activations, and field campaigns driving sales through retail and DSR networks. Manage BTL agencies. Conduct market visits. Build sales enablement tools. Deploy the full BTL toolkit with precision.
• Digital and performance: Manage social media, develop content calendars balancing storytelling with performance, analyze and optimize. Drive paid social with clear attribution, build referral programs.
• You'll manage a team, partner across functions, spend 30-40% of time in market.

What You'll Need

• 5-7 years of progressive marketing experience in through-the-line marketing with particular strength in BTL and trade marketing execution, ideally from FMCG, telecommunications (MNOs), consumer electronics, or BTL agencies handling major brand accounts.
• Demonstrable experience managing integrated marketing campaigns from strategy through execution, with proven ability to translate brand objectives into promotional mechanics that drive measurable sales results.
• 2-3 years of team management experience leading marketing teams, managing agency relationships, and influencing senior stakeholders - with the data-driven approach and commercial acumen to demonstrate clear ROI on marketing investments.