Marketing Officer (Furniture Outlet) at Prixair

Job Summary

• The Marketing Officer is responsible for planning and executing marketing strategies to increase sales of furniture products, enhance brand awareness, and drive customer engagement both online and offline

Responsibilities

• Develop and implement marketing campaigns to promote furniture collections (e.g., sofas, beds, office furniture).
• Conduct market research to identify customer preferences, trends, and competitor activities.
• Manage digital marketing channels such as social media, email campaigns, and website content.
• Coordinate advertising efforts (online ads).
• Generate leads and convert them into customers.
• Organize promotions, exhibitions, and showroom events.
• Create promotional materials like brochures, catalogs, and product descriptions.
• Monitor campaign performance and prepare marketing reports.
• Build relationships with suppliers, media, and advertising agencies.
• Maintain brand consistency across all marketing platforms.

Required Skills and Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Proven experience in marketing (experience in furniture, retail, or interior design is a plus).
• Strong understanding of digital marketing tools (SEO, social media ads, email marketing).
• Creativity and ability to design appealing campaigns.
• Good communication and negotiation skills.
• Analytical skills to interpret marketing data and trends.