Marketing Officer at Discovery Cycle Professionals

Job Description
General Purpose:

• Assist in planning, co-ordinating and executing marketing programs to support organizational objectives.

Main Job Tasks and Responsibilities

• Conduct market intelligence, create awareness and publicity on company products
• Liaise and correspond with outside vendors and suppliers
• Monitor production of marketing materials
• Oversee distribution of marketing materials
• Draft press and media releases
• Liaise with public relations and media contacts
• Help prepare and conduct product presentations
• Plan, coordinate and participate in marketing events
• Execute direct marketing campaigns
• Prepare online marketing campaigns
• Oversee loyalty and rewards programs
• Monitor competitive activity and market trends
• Monitor and assess customer feedback
• Maintain customer information via marketing database and CRM system
• Collect and analyze sales data to prepare marketing reports
• Track, coordinate and assemble data to measure outcomes of marketing programs
• Communicate with marketing manager regarding product and pricing changes
• Maintain promotional materials inventory
• Maintain archive of marketing materials
• Ensure marketing activities comply with state and federal regulations

Education and Experience

• Bachelor's degree or equivalent in Marketing or a related field
• At least two years' experience in marketing or sales
• Understanding of the principles of marketing
• Knowledge of marketing tools and techniques
• Proficient in relevant computer applications
• Proficient in social media marketing

Key Competencies:

• Planning and organizing
• Communication skills
• Attention to detail
• Problem-solving
• Innovative
• Initiative
• Flexible
• Stress tolerance
• Team player