Marketing Manager (Real Estate/Construction) at Kimberly Ryan

Qualifications and Skills:

• 3 - 4+ years of experience in real estate marketing or a related field.
• Proven track record of successful marketing campaigns.
• Strong understanding of digital marketing and social media.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Proficiency in marketing automation tools and CRM software.

Key Responsibilities:

• Brand Management: Develop and implement a comprehensive brand strategy to elevate Efficacy Development PLC brand awareness and reputation in the Lagos market.
• Marketing Strategy: Create and execute innovative marketing campaigns to attract potential buyers and investors, including digital marketing, social media, content marketing, and traditional advertising.
• Digital Marketing: Oversee all digital marketing efforts, including website management, SEO, SEM, email marketing, and social media marketing.
• Oversee Content Creation: Champion the Development of high-quality content, such as blog posts, articles, and videos, to educate and engage our target audience.
• Property Marketing: Create compelling property listings, including professional photography and virtual tours, to showcase our properties effectively.
• Event Planning: Organize and execute property launches, open houses, and other events to generate interest and drive sales.
• Sales Enablement: Collaborate with the sales team to develop effective sales materials and tools to support their efforts.
• Market Research: Conduct market research to identify trends, opportunities, and challenges in the Lagos real estate market.
• Budget Management: Manage the marketing budget effectively and track ROI on marketing initiatives.
• Team Leadership: Lead and mentor a team of marketing professionals.

How is Success Measured?

• Success in this role will be measured by the following key performance indicators (KPIs)
• Brand Building and Awareness: Increased brand visibility, positive brand perception, and engagement across various channels.
• Lead Generation and Conversion: Effective lead generation strategies, improved lead quality, and increased conversion rates.
• Campaign Effectiveness: Successful execution of marketing campaigns, measured by key metrics like ROI, click-through rates, and conversion rates.
• Customer Acquisition and Retention: Acquisition of new customers and retention of existing ones through targeted marketing efforts.
• Team Leadership and Development: Effective leadership of the marketing team and development of team members' skills.