Marketing Manager at Phillips Consulting

Job Summary

• The Marketing Manager plays a pivotal role in driving brand awareness, lead generation, and sales growth for the organizations' commercial vehicle division.
• This strategic position requires a creative and results-oriented professional with expertise in developing and executing impactful marketing campaigns across various channels, managing budgets, and analyzing data to measure success.

Responsibilities
Market Analysis & Strategy:

• Conduct market research to identify customer needs, trends, and competitor activities.
• Develop and implement comprehensive marketing strategies to achieve sales and brand awareness goals.
• Analyze market data to track campaign performance and make data-driven decisions.

Campaign Management:

• Develop and execute multi-channel marketing campaigns across online and offline channels (e.g., digital advertising, social media, email marketing, trade shows, events).
• Manage the creative development of marketing materials, including brochures, website content, and video assets.
• Partner with sales and other departments to ensure alignment and campaign effectiveness.

Lead Generation & Conversion:

• Implement strategies to generate qualified leads for the commercial sales team.
• Manage nurture campaigns to convert leads into customers.
• Track and analyze lead generation and conversion metrics to optimize campaigns.

Branding & Public Relations:

• Develop and manage the company's brand identity and messaging for the commercial vehicle segment.
• Build and maintain positive relationships with media outlets and key stakeholders.
• Manage corporate communications and public relations activities.

Budget Management & Reporting:

• Develop and manage marketing budgets for assigned projects and campaigns.
• Track and report on marketing expenses and ROI.
• Prepare performance reports for the General Manager, Commercial.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field, or equivalent experience.
• Minimum of 7 years of experience in marketing, preferably in the automotive, marketing agency, fmcg or B2B industry.
• Strong understanding of digital marketing and advertising channels.
• Proven track record of successful campaign execution and lead generation.
• Excellent communication, writing, and presentation skills.
• Data-driven mindset and ability to analyze marketing performance metrics.
• Strong teamwork and leadership skills.
• Experience working with a cross-functional team.