Marketing Manager at g126 Continental Travels

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

• Candidates should possess a B.Sc Degree
• 2+ years prior experience working in a marketing or communications role
• Proven success designing and executing marketing and communications strategies and campaigns
• Up to date on industry trends and able to stay ahead of the curve
• Excellent organizational and project management skills and ability to meet deadlines
• Must be able to think analytically and strategically
• Capable of working well as part of a team as well as independently
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines
• Familiarity or experience working with CRM software is an asset
• Superior written and verbal communications skills.