Black Pen Recruitment is South Africa’s #1 recruitment consulting firm specialised in BPO services, foreign language recruitment and staffing solutions and immigration services. With our outstanding experience in the BPO industry and our own in-house immigration division, we will find the right candidates for foreign language specialist positions as well as immigration solutions for foreign employees.
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Are you an experienced Marketing Manager with insight into the world of Fintech? Someone who understands crypto and the blockchain space? Then this is for you!
Our client, an American-based company is expanding globally by being one of the first movers to bring cryptocurrency to Africa and the Middle East at large. The mission is to make bitcoin/blockchain and other FinTech services more accessible, and affordable, than ever before. This dynamic company is looking to hire a Marketing Manager to join their team.
Our client’s vision strives to form a committed team of forward-thinkers who collectively create a supportive, welcoming and highly innovative environment for all. Whilst driving business through technology.
Top candidates are clear communicators who are highly self-motivated, eager to collaborate, exchange knowledge, apply new skills and pitch in for whatever the team needs to ship new services.
Responsibilities
Execute marketing plans, campaigns and strategies in line with the agreed budget
Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness
Determining the feasibility and profitability of a new market or existing campaigns
Fostering and executing marketing and advertising campaigns
Managing on-going marketing and advertising campaigns and plans, while ensuring that every initiative is aimed at increasing brand awareness
Implement online marketing strategies
Giving ideas, recommendations, and plans to contribute to the optimisation of marketing strategies
Developing and executing the content marketing strategy for the business
Supporting the new business team in the identification and generation of leads
Assisting the team in the target delimitation for products, brands, or services
Keeping up to date with industry activities and trends.
Researching, analysing and summarising market trends.
Studying competitors’ market behaviour and strategies
Overseeing marketing material.
Building strategic relationships and partner with key industry players, agencies and vendors.
Requirements
Bachelor’s Degree in Marketing or Business or similar.
5+ years of experience as a marketing manager.
Experience ideally within FinTech, Crypto, start-up environment.
Experience building complex marketing programs and reporting on the results.
Exposure to digital and direct response marketing.
Strong project management skills.
Strong problem-solving ability, including metrics-driven thinking.
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