Marketing Manager - ESG Consulting at Independent Project Monitoring Company Limited (IPMC)

Job Summary:

• The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our ESG consulting services. This role requires a deep understanding of ESG principles, excellent communication skills, and the ability to engage with diverse stakeholders. The ideal candidate will be a creative thinker with a proven track record in marketing, particularly in the sustainability or consulting sectors.

Key Responsibilities:

Marketing Strategy Development:

• Develop and implement a marketing strategy that aligns with the company’s goals and objectives in the ESG space.
• Develop and implement comprehensive marketing strategies to promote our professional services.
• Identify target markets and develop customer personas to tailor marketing efforts effectively.

Content Creation:

• Create compelling content that communicates our expertise in ESG consulting, including blog posts, white papers, case studies, and social media content.
• Oversee the production of marketing materials, ensuring they are informative, engaging, and aligned with our brand voice.
• Work assiduously to produce high-quality content that showcases our expertise.

Digital Marketing:

• Manage the company’s online presence, including the website, social media channels, and email marketing campaigns.
• Manage and optimize the company’s website and social media channels to enhance online presence.
• Develop and execute email marketing campaigns to nurture leads and engage existing clients.
• Utilize SEO best practices to enhance online visibility and drive traffic to our digital platforms.

Brand Management:

• Strengthen the company’s brand identity and ensure consistency across all marketing channels.
• Ensure consistent brand messaging across all marketing channels.
• Monitor brand perception and make recommendations for improvements.
• Develop and maintain relationships with media and industry influencers to enhance brand visibility.

Market Research /Client Engagement:

• Conduct market research to identify trends, opportunities, and competitive landscape in the ESG consulting industry.
• Develop and implement client engagement strategies to strengthen relationships and drive repeat business.
• Organize and promote webinars, workshops, and other events to showcase our services.
• Analyze customer feedback and market data to refine marketing strategies.

Event Management:

• Plan and coordinate events, webinars, and workshops to promote our services and engage with potential clients.
• Represent the company at industry conferences and networking events.

Performance Analysis:

• Monitor and analyze the effectiveness of marketing campaigns and initiatives, providing regular reports and insights to the leadership team.
• Track and analyze marketing campaign performance using relevant metrics and KPIs
• Prepare regular reports and presentations to communicate results and insights to stakeholders
• Adjust strategies based on performance metrics and feedback.

Qualifications:

• Bachelor’s degree in Marketing, Business, Environmental Science, or a related field; Master’s degree preferred.
• 5+ years of experience in marketing, preferably in the consulting, sustainability, or ESG sectors.
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of ESG principles and trends.
• Strong understanding of digital marketing tools and techniques
• Proven experience in digital marketing, content creation, and brand management.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and software (e.g., CRM systems, email marketing platforms, social media management tools).
• Strong analytical skills and experience with data-driven decision-making.
• Ability to work collaboratively in a team-oriented environment.

Skills:

• Creative thinking and problem-solving abilities.
• Strong project management skills with the ability to manage multiple priorities.
• Passion for sustainability and social responsibility.
• Strong interpersonal skills and the ability to build relationships with clients.