Marketing Manager at Easy Tender Technologies Limited

Job Description

• As the Marketing Manager at Easy Tender Technologies Limited, you will play a pivotal role in driving the company's marketing initiatives and expanding our brand presence in the market.
• You will be responsible for developing and implementing comprehensive marketing strategies to promote our products and services, increase brand awareness, and drive customer acquisition and retention. 

Key Responsibilities

• Develop and execute innovative marketing campaigns to effectively reach target audiences and drive engagement.
• Conduct market research and analysis to identify trends, opportunities, and competitive threats.
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
• Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and content marketing.
• Oversee the creation of marketing collateral, including website content, sales materials, and presentations.
• Analyze campaign performance metrics and optimize strategies to maximize ROI and effectiveness.
• Stay up-to-date with industry trends and best practices in marketing, technology, and financial service processes.
• Lead and mentor a team of marketing professionals, providing guidance and support to foster their growth and development.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience as a Marketing Manager or similar role, with a minimum of 3 years of experience in marketing.
• Demonstrated success in developing and executing marketing strategies that drive business results.
• Strong analytical skills and ability to interpret data to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Experience managing digital marketing channels and campaigns.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.