Marketing Manager at UrbanWish Ltd

Role Overview

As Marketing Manager, you will own UrbanWish’s marketing strategy and execution across customer acquisition, brand awareness, provider acquisition support, and revenue growth.

This is a hands-on, high-impact role suited for someone who thrives in early-stage environments, can balance strategy with execution, and understands how to grow a two-sided marketplace.

You will work closely with the CEO, product, sales/provider acquisition team, and external agencies to ensure UrbanWish launches strong and scales efficiently.

Key Responsibilities

Go-to-Market & Growth

• Plan and execute UrbanWish’s launch marketing strategy for Lagos and Abuja.
• Drive user acquisition through paid ads, SEO, influencer partnerships, and content.
• Support provider acquisition campaigns in collaboration with sales reps and partners.
• Continuously test, measure, and optimize acquisition funnels to improve CAC and conversion.

Performance & Digital Marketing

• Manage paid campaigns across Google Ads, Meta (Instagram/Facebook), TikTok, and other relevant channels.
• Own SEO and content strategy to grow organic traffic.
• Track performance metrics (traffic, conversion rates, CAC, LTV, bookings, revenue).
• Prepare weekly and monthly performance reports with actionable insights.

Brand & Content

• Build and maintain a strong, consistent UrbanWish brand voice across all touchpoints.
• Oversee creation of marketing assets: landing pages, email campaigns, flyers, videos, and social content.
• Coordinate influencer partnerships and creator campaigns tailored to Nigerian audiences.
• Ensure messaging clearly communicates UrbanWish’s value to both users and service providers.

CRM, Email & Retention

• Manage newsletter campaigns for users, providers, and investors.
• Set up lifecycle marketing (onboarding, reminders, re-engagement, referrals).
• Collaborate with the product team to improve retention, repeat bookings, and reviews.

Collaboration & Leadership

• Work closely with product and engineering teams to align marketing with feature rollouts.
• Manage external partners (creative agencies, influencers, PR, media buyers).
• Help build and scale an in-house marketing team as UrbanWish grows.

What We’re Looking For

Required

• 2–5 years of experience in growth marketing, digital marketing, or brand marketing.
• Experience working in startups, marketplaces, fintech, travel, or consumer internet businesses.
• Strong understanding of performance marketing, funnels, and analytics.
• Proven experience executing campaigns in Nigeria or similar emerging markets.
• Ability to manage multiple projects in a fast-paced, ambiguous environment.
• Excellent written and verbal communication skills.

Nice to Have

• Experience marketing a two-sided marketplace.
• Familiarity with tools like Google Analytics, Meta Ads Manager, Mailchimp, HubSpot, or similar.
• Experience working with influencers and creators.
• Early-stage startup or launch experience.

What Success Looks Like

• A successful public launch with strong brand awareness in Lagos and Abuja.
• Consistent growth in user sign-ups and paid bookings.
• Efficient CAC with clear performance tracking.
• Strong alignment between marketing, provider acquisition, and product teams.
• A repeatable growth engine ready to scale across Nigeria.

Why Join UrbanWish?

• Be part of a high-growth startup at a defining early stage.
• Direct impact on strategy, execution, and company trajectory.
• Horizontal organization with clear upward mobility subject to performance.
• Opportunity to grow into a Head of Marketing / Growth Lead role.
• Work on a product that empowers local businesses and improves everyday experiences.
• Competitive salary + performance-based incentives (including equity options, subject to funding stage and seniority level).