Marketing Manager at Adexen

Responsibilities

• Lead development and execution of strategic marketing plans and manage a team of Product Managers and Specialists for the company.
• Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
• Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans.
• Evaluate the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.
• Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Review and update product pricing based on market conditions.
• Lead drafting and dissemination of newsletters and corporate communications to customers and partners.
• Develop marketing-related content for Company websites.
• Design and implement promotional campaigns.
• Build and maintain a customer database.
• Liaise with the marketing teams of our suppliers.
• Implement other ad-hoc marketing initiatives.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Partner with sales and business development teams, other internal stakeholders, and external agencies and vendors.

Desired Skills and Experience

• Minimus of 7 years’ experience in the Marketing role with evidence of career progression.
• Prior healthcare-related marketing experience is a strong plus.
• MBA degree from reputable business school – a strong plus.
• Outstanding oral and written communication skills.
• Good knowledge and understanding of strategic marketing concepts, principles, and practices.
• Prior experience managing team of product managers.
• Excellent problem analysis and solving skills.
• Excellent oral and written communication skills.
• Good report writing and presentation skills.
• Ability to demonstrate a commitment to ethical standards and a high level of integrity.