Marketing Lead at Klasha

About the role

As a custodian of all things marketing, we'd love for you to build a world-class function to uniquely position Klasha. This role would suit a high-performing full-stack marketeer, (with a particular spike in growth) capable of working as an individual contributor while nurturing a small team. 

We're a Seed-stage startup, so ideally you'd be comfortable wearing multiple hats. We're learning quickly, shipping regularly, and working cross-functionally to build the future of commerce in Africa. You'll join a mission-led team that cares deeply about connecting Africa with the global economy. 

Job Description

• Own and deliver our Marketing roadmap
• Craft our brand voice to ensure we communicate effectively with our customers and partners 
• Be at the forefront of our customer acquisition model, obsessed with all things growth marketing 
• Working with the senior management team on positioning Klasha and our offerings and delivering content to enable sales
• Devise our marketing playbook 
• Liaise with Talent to create a compelling employer brand 
• Manage our agency usage and your partnership engagements 
• Understand and execute against the local cadence 
• Set, monitor, and report on team goals and KPIs
• Automate and refine internal processes 
• Organise and lead departmental comms
• Analyse consumer behaviour and determine customer personas
• Conduct market analysis to understand our position in an ever-changing environment

Requirements

• Based in the EU remotely, Lagos or Cape Town 
• 5+ years of proven experience leading a Marketing function, preferably in the fintech or adjacent domains 
• A true generalist with a growth mindset, able to lead an omnichannel marketing function 
• Adept in demand generation 
• Automation savvy, with proficiency in analytics and wider tooling. 
• Excellent verbal and written communication skills, with the ability to identify and defend data-driven recommendations. 
• A charismatic relationship builder, able to win the trust of external and internal partners alike 
• High level of determination and tenacity.

Benefits

• All the latest technology you need to do your role.
• Employee stock option scheme.
• Private health insurance.
• Mental health wellness benefits; Headspace app subscription and Spill mental health support.
• Budget for French language classes.
• One-time home office set-up allowance.
• Hybrid; remote + office hours and flexible working conditions.
• Diesel and wifi allowance for remote working.
• Work-from-anywhere weeks; work from anywhere for three weeks in a year.
• Paid birthday day off.
• Team building events.
• Paid parental leave.
• Learning and development budget.