Marketing Communications Business Partner at Schneider Electric Nigeria

Your Role - Magic Happens When You Bring Great People Together!

• This position is responsible for the translation of commercial strategies and goals into marketing communication execution.  

Key Activities Entail

• Plan and Execute MarCom Programs and Communication Activities in line with country Brand and organic growth objectives as well as Business Unit and Global Functions requirements.
• Assess the MarCom Program effectiveness/ROI and adjust accordingly.
• Assemble and localize communication assets by the MarCom mix for country deployment.
• Provide transversal support and work collaboratively with other functions.
• Contribute to the efficient generation of qualified sales leads.
• Supported by a team of operational or functional marcom experts.
• Supporting the Channel and Segment Annual Marketing and Sales Plan (AMSP).
• Leading the execution of innovative and strategic business growth initiatives.
• Champion the digital transformation of marketing communications.
• Supporting the successful execution of events, through planning and coordinating, inviting of target audiences, provision of marketing collateral and post event communications.
• Supporting the segment and channel teams with market assessments, competitor analysis, efficient generation of qualified sales leads, driving marketing generated revenue, customer case studies, success stories, etc.

Competencies:

• Identify issues and risks, analyze and understand underlying causes, and devise appropriate action plans.
• Communicate efficiently by listening and sharing information with internal and external customers.
• Utilize insight about the trends, key issues and external factors that impact the industry and the organization
• Design and execute strategic and operational marketing and/or corporate communication plans and programs.
• Brand management
• Campaign development
• Digital demand generation.
• Collaboration and networking.

About You

• Tertiary qualification in Marketing (minimum NQF6) with at least 5 years of experience in End User and Channel Marketing in the electrical and/or industrial automation or similar technology sector.
• Strong multi-project management skills with the ability to perform under high pressure.
• Experience in digital marketing would be a strong advantage – i.e. demand generation, channel management, e-commerce.
• Strong communication skills, both written and verbal through various formats.
• Attention to detail, proactive, dynamic and effective.
• Able to work independently and proactively.
• Willing to travel (up to 50% of working time).