Marketing Associate at Apex Pharmalabs

Job Summary

• The Marketing Associate will support the execution of marketing initiatives to increase brand awareness, customer traffic, and sales across pharmacy outlets.
• The role involves coordinating in-store and digital marketing activities, supporting promotional campaigns, and working closely with store teams to drive customer engagement and loyalty.

Responsibilities

• Execute marketing campaigns across multiple pharmacy outlets.
• Coordinate and manage in-store promotions, activations, and community health outreach programs
• Execute and monitor specific digital channels (social, website, SMS, WhatsApp, basic ads)
• Work closely with store teams to ensure smooth rollout of promotions and brand consistency.
• Responsible for driving walk-in traffic, repeat visits, and conversions
• Work with store managers to convert first time walk in customers to repeat customers.
• Execution of hyperlocal marketing around each pharmacy location
• Community engagement initiatives (schools, religious centres, estates, SMEs)
• Support partnership initiatives with NGOs, HMOs, and community health organizations
• Track and analyze campaign performance, foot traffic, and sales impact
• Manage relationships with vendors, printers, and activation partners
• Conduct competitor and market analysis and turn insights into actionable recommendations
• Support loyalty programs and customer retention initiatives
• Contribute creative ideas for growth experiments and local marketing tactics

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–4 years of relevant marketing experience in retail, FMCG, healthcare, or startup environment
• Basic experience with Meta (Facebook/Instagram) and Google ads
• WhatsApp and SMS marketing execution
• Ability to track performance using Excel / Google Sheets
• Understanding of Nigerian retail and healthcare consumer behaviour
• Ability to adapt campaigns to different neighbourhood demographics.
• Strong execution and project coordination skills
• Ability to create basic marketing materials using tools like Canva and brief designers effectively
• Hands-on experience with both offline and digital marketing
• Ability to work independently and collaborate closely with store managers and sales

Key Competencies:

• Strong organizational and coordination skills
• Attention to detail
• Customer-focused approach
• Problem-solving and adaptability
• Collaboration and teamwork

Working Condition:

• Office-based with occasional visits to pharmacy outlets
• May require occasional weekend or after-hours work during health outreach campaigns.