Jobs at Snapnet Limited

Role Summary

• We are seeking a highly creative and execution-focused Multimedia Creative Designer who will own the visual identity, graphic assets, and video content across all our digital and physical marketing channels.
• This role is critical to driving brand visibility, lead generation, product storytelling, and sales enablement across Snapnet and its SaaS products (HCMatrix, Acumeet, Procurecentro).
• You will work closely with Digital Marketing, Content, Sales, Product, and Leadership to translate ideas, campaigns, and product features into high-impact visual and video assets.

Key Responsibilities
Graphic Design (Core Responsibility):

• Design high-quality visual assets for:
• Social media (LinkedIn, Instagram, X)
• Websites & landing pages
• Email marketing campaigns
• Blog posts, whitepapers, ebooks, and case studies
• Sales decks, proposals, pitch decks, and brochures
• Event materials (banners, roll-ups, flyers, stage visuals)
• Maintain and enforce brand consistency across all designs.
• Collaborate with the content team to visually interpret written content.
• Design creatives optimized for lead generation and conversions.
• Create infographics to simplify complex technology concepts (AI, Data, HR, SaaS).

Video Production & Editing:

• Plan, shoot, and edit videos including:
• Product demos & walkthroughs
• Explainer videos
• Short-form social videos (LinkedIn reels, teasers, clips)
• Founder/Executive thought leadership videos
• Event highlights, customer testimonials, interviews
• Edit raw footage into engaging, platform-optimized videos.
• Add motion graphics, subtitles, overlays, intros/outros.
• Optimize videos for performance across digital platforms.

Campaign & Content Support:

• Support marketing campaigns with creative assets aligned to campaign goals.
• Translate GTM themes, messaging, and value propositions into visuals.
• Work closely with:
• Digital Marketer → performance & campaign creatives
• Content Manager → blogs, ebooks, long-form content
• Sales Team → presentations, proposal visuals
• Participate in campaign planning sessions to ideate creative angles.

Brand & Visual Asset Management:

• Build and maintain a central brand asset library.
• Manage templates for recurring assets (social posts, decks, reports).
• Ensure quick turnaround times without sacrificing quality.
• Continuously improve the brand’s visual identity.

Innovation & Creative Direction:

• Stay up to date with:
• Design trends
• Video formats
• Social media creative best practices
• Proactively suggest new creative formats and content ideas.
• Experiment with AI-assisted design and video tools where appropriate.

Required Skills & Experience
Technical Skills:

• Strong proficiency in:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Video editing tools (Premiere Pro, After Effects, Final Cut, CapCut, DaVinci Resolve)
• Solid understanding of:
• Typography
• Layout design
• Color theory
• Motion graphics basics
• Experience creating content for B2B and SaaS brands is a major advantage.

Creative & Soft Skills:

• Strong visual storytelling ability.
• Ability to convert abstract ideas into clear visuals.
• Excellent attention to detail.
• Ability to work under tight deadlines in a startup environment.
• Strong communication and collaboration skills.
• Open to feedback and iterative improvement.

Experience & Qualifications:

• 3–5 years experience as a Graphic Designer, Videographer, or Multimedia Creative.
• Proven portfolio demonstrating:
• Graphic design work
• Video production & editing
• Experience working with marketing or product teams.
• Prior experience in technology, SaaS, or consulting is a plus.

Key Deliverables & KPIs:

• Volume and quality of creative assets delivered monthly.
• Engagement metrics on visual and video content.
• Campaign creative turnaround time.
• Brand consistency across channels.
• Sales and marketing team satisfaction with creative support.

Tools You’ll Work With:

• Adobe Creative Suite
• Video editing tools
• Figma (optional but desirable)
• Social media platforms
• Marketing automation tools (for asset deployment).

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The Role

• The Digital & Content Marketing Executive will lead the end-to-end marketing engine for Acumeet.ai — including brand visibility, digital demand generation, content production, event marketing, offline marketing, and product storytelling.
• This role requires a creative strategist who understands AI SaaS, enterprise buying journeys, and marketing to compliance-driven organizations. You will shape Acumeet’s voice in the market, support sales pipeline growth, and deliver campaigns that convert.

Key Responsibilities
Digital Marketing Execution:

• Lead Acumeet’s digital strategy across paid, owned, and earned channels.
• Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels.
• Optimize acquisition and retargeting funnels to drive product demos, free trials, and pipeline pipeline contribution.
• Manage website SEO, CRO, analytics (GA4), and landing page performance.
• Implement and optimize marketing automation flows for SDR/AE handoff.

Content Leadership:

• Own the Acumeet content calendar across all formats:
• Blogs
• Whitepapers
• Product explainers
• Case studies
• Webinar scripts
• Industry reports
• Email sequences
• Produce compliance-aligned content that resonates with enterprise personas (CIO, CTO, COO, Head of Compliance, IT Governance, PMOs).
• Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging.

Offline Marketing & Events:

• Plan and execute Acumeet representation at:
• Industry conferences
• CIO roundtables
• Breakfast meetings
• Partner roadshows (Microsoft, Huawei, MTN, etc.)
• Exhibitions and product demos
• Manage offline brand assets: banners, brochures, signage, corporate gifts.
• Work with the sales team to ensure event ROI and lead capture follow-up.

Brand & Product Positioning:

• Maintain Acumeet’s brand identity, tone, and competitive positioning.
• Collaborate with product & engineering to simplify technical concepts into product marketing stories.
• Develop persona-based messaging for:
• Financial Services
• Healthcare
• Government
• Telecom
• Professional Services
• Ensure messaging aligns with Acumeet’s compliance commitments (SOC 2, ISO 27001, GDPR, HIPAA).

Analytics & Reporting:

• Build dashboards for:
• MQLs, SQLs, pipeline contribution
• Cost per acquisition (CPA)
• MQL → Demo Conversion
• Campaign ROI
• Organic website growth
• Present monthly reports to management with insights and recommendations.

Key Performance Indicators (KPIs)
Pipeline & Growth KPIs:

• 150–200 MQLs per month (target by Month 6)
• 15–20% MQL → Demo conversion rate
• 10% Monthly increase in website traffic

Brand Awareness KPIs:

• 4–6 high-value content assets per month
• 5% average social engagement rate
• Growth in LinkedIn followers (Acumeet + leadership team enablement content)

Event KPI:

• Minimum 40–60 qualified leads/event
• Post-event demo conversion rate > 20%

Product Content KPIs:

• 2 case studies per quarter
• 1 industry-specific whitepaper per quarter
• Bi-weekly product/AI explainer content

Qualifications

• Bachelor’s in Marketing, Communications, Business, or related fields.
• 4–7 years experience in B2B SaaS or Tech marketing.
• Experience marketing AI products, SaaS tools, or Microsoft ecosystem solutions.
• Hands-on experience with campaigns targeting enterprise buyers.
• Strong expertise in digital channels (SEO, SEM, LinkedIn Ads).
• Ability to translate technical concepts (AI, LLMs, cloud, compliance) into simple, compelling content.
• Experience managing offline events and B2B activations.
• Excellent writing, storytelling, and communication skills.
• Comfortable working cross-functionally with Sales, Product, and Engineering teams.

Preferred Skills:

• Familiarity with Azure OpenAI, Microsoft 365, or enterprise AI tools.
• Experience in regulated industries (FSI, Telecom, Healthcare, Government).
• Experience working with SDR teams, building nurture flows and sales enablement content.
• Graphic design or video editing skills (Canva, Adobe).