Digital and Content Marketing Executive at Snapnet Limited

The Role

• The Digital & Content Marketing Executive will lead the end-to-end marketing engine for Acumeet.ai — including brand visibility, digital demand generation, content production, event marketing, offline marketing, and product storytelling.
• This role requires a creative strategist who understands AI SaaS, enterprise buying journeys, and marketing to compliance-driven organizations. You will shape Acumeet’s voice in the market, support sales pipeline growth, and deliver campaigns that convert.

Key Responsibilities
Digital Marketing Execution:

• Lead Acumeet’s digital strategy across paid, owned, and earned channels.
• Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels.
• Optimize acquisition and retargeting funnels to drive product demos, free trials, and pipeline pipeline contribution.
• Manage website SEO, CRO, analytics (GA4), and landing page performance.
• Implement and optimize marketing automation flows for SDR/AE handoff.

Content Leadership:

• Own the Acumeet content calendar across all formats:
• Blogs
• Whitepapers
• Product explainers
• Case studies
• Webinar scripts
• Industry reports
• Email sequences
• Produce compliance-aligned content that resonates with enterprise personas (CIO, CTO, COO, Head of Compliance, IT Governance, PMOs).
• Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging.

Offline Marketing & Events:

• Plan and execute Acumeet representation at:
• Industry conferences
• CIO roundtables
• Breakfast meetings
• Partner roadshows (Microsoft, Huawei, MTN, etc.)
• Exhibitions and product demos
• Manage offline brand assets: banners, brochures, signage, corporate gifts.
• Work with the sales team to ensure event ROI and lead capture follow-up.

Brand & Product Positioning:

• Maintain Acumeet’s brand identity, tone, and competitive positioning.
• Collaborate with product & engineering to simplify technical concepts into product marketing stories.
• Develop persona-based messaging for:
• Financial Services
• Healthcare
• Government
• Telecom
• Professional Services
• Ensure messaging aligns with Acumeet’s compliance commitments (SOC 2, ISO 27001, GDPR, HIPAA).

Analytics & Reporting:

• Build dashboards for:
• MQLs, SQLs, pipeline contribution
• Cost per acquisition (CPA)
• MQL → Demo Conversion
• Campaign ROI
• Organic website growth
• Present monthly reports to management with insights and recommendations.

Key Performance Indicators (KPIs)
Pipeline & Growth KPIs:

• 150–200 MQLs per month (target by Month 6)
• 15–20% MQL → Demo conversion rate
• 10% Monthly increase in website traffic

Brand Awareness KPIs:

• 4–6 high-value content assets per month
• 5% average social engagement rate
• Growth in LinkedIn followers (Acumeet + leadership team enablement content)

Event KPI:

• Minimum 40–60 qualified leads/event
• Post-event demo conversion rate > 20%

Product Content KPIs:

• 2 case studies per quarter
• 1 industry-specific whitepaper per quarter
• Bi-weekly product/AI explainer content

Qualifications

• Bachelor’s in Marketing, Communications, Business, or related fields.
• 4–7 years experience in B2B SaaS or Tech marketing.
• Experience marketing AI products, SaaS tools, or Microsoft ecosystem solutions.
• Hands-on experience with campaigns targeting enterprise buyers.
• Strong expertise in digital channels (SEO, SEM, LinkedIn Ads).
• Ability to translate technical concepts (AI, LLMs, cloud, compliance) into simple, compelling content.
• Experience managing offline events and B2B activations.
• Excellent writing, storytelling, and communication skills.
• Comfortable working cross-functionally with Sales, Product, and Engineering teams.

Preferred Skills:

• Familiarity with Azure OpenAI, Microsoft 365, or enterprise AI tools.
• Experience in regulated industries (FSI, Telecom, Healthcare, Government).
• Experience working with SDR teams, building nurture flows and sales enablement content.
• Graphic design or video editing skills (Canva, Adobe).