We are a pioneering solar matchmaking startup dedicated to connecting people with optimal solar energy solutions. Our platform leverages advanced algorithms and industry expertise to streamline the process of finding, comparing, and implementing solar energy projects, ensuring maximum efficiency and savings for our clients.
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As a Marketing Assistant at Uwana Energy, you will support the marketing team by executing creative campaigns, deploying digital marketing strategies and managing social media handles.
Key Responsibilities:
Collaborate with Creative Teams: Work with creative and technical teams to develop compelling branding ideas, promotional materials, email campaigns, blogs, and advertising copies tailored to individuals and businesses.
Optimise Marketing Channels: Discover and utilise effective marketing channels, including social media, webinars, partnerships, and digital content, to relay Uwana’s solar solutions to target audiences.
Evaluate Campaign Performance: Track and analyse key performance metrics (conversion rates, customer acquisition costs, ROI) to assess campaign effectiveness and make data-driven recommendations for optimisation.
Develop Data-Driven Campaigns: Collaborate with the Product Marketer to develop innovative, data-driven marketing campaigns. Analyse customer behaviour, identify high-performing channels, segment audiences, run A/B tests, and provide actionable insights to senior management to improve engagement and sales.
Manage Outbound and Inbound Marketing: Assist with inbound and outbound marketing activities, including content creation, event planning, and targeted advertising.
Maintain Data Quality: Ensure data integrity and enhance marketing automation workflows to nurture leads and improve customer experience.
Collaborate on SEO & Content: Work closely with the digital team to enhance website performance, optimise landing pages, write SEO-friendly blogs, and increase organic traffic through SEO efforts.
Conduct Market Research: Analyse customer trends, competitor offerings, and demographic data specific to the renewable energy and solar industries.
Qualifications:
Bachelor’s degree in Business, Marketing, or a related field and at least 1 year of experience in marketing.
Benefits:
Competitive salary
Health insurance (HMO)
Pension plan
Paid time off
Professional development opportunities, including training and career advancement.
A supportive, inclusive work environment that values innovation.
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