Reports to: Bakery Operations Manager / Business Development Manager
Main Function
- The Marketing and Sales Personnel will be responsible for driving sales growth, increasing customer acquisition, and promoting the restaurant products and services through strategic marketing and sales initiatives.
- The role involves identifying sales opportunities, building customer relationships, coordinating promotional activities, and supporting revenue generation efforts.
- The ideal candidate should possess strong communication, negotiation, and customer engagement skills with experience in bakery, food, or hospitality sales.
Role Responsibilities
Sales and Business Development:
- Identify and pursue new sales opportunities for bakery products and services.
- Build and maintain relationships with corporate clients, walk-in customers, vendors, and partners.
- Promote bakery products to restaurants, supermarkets, events, offices, and retail outlets.
- Achieve assigned sales targets and revenue goals.
Marketing and Promotions:
- Support development and execution of marketing campaigns and promotional activities.
- Coordinate product promotions, sampling campaigns, and customer engagement activities.
- Collaborate with the social media and branding teams to increase product visibility.
- Monitor market trends, customer preferences, and competitor activities.
Customer Relationship Management:
- Ensure excellent customer service and relationship management.
- Handle customer inquiries, complaints, and feedback professionally.
- Follow up on orders, deliveries, and customer satisfaction.
- Maintain strong customer retention and repeat business strategies.
Reporting and Market Analysis:
- Prepare sales reports, customer records, and performance updates.
- Analyze sales trends and recommend strategies for improvement.
- Maintain accurate records of client interactions and transactions.
Collaboration and Coordination:
- Work closely with bakery production and operations teams to ensure timely order fulfillment.
- Support planning for festive promotions, corporate orders, and special events.
- Assist management with market expansion initiatives.
Qualifications and Requirements
Education and Certifications:
- Bachelor’s Degree, HND, or OND in Marketing, Business Administration, Mass Communication, or related discipline.
- Professional sales or digital marketing certifications will be an added advantage.
Experience:
- 2–4 years’ experience in marketing, sales, or business development.
- Must have relevant experience in bakery, restaurant, food production, hospitality, or FMCG sectors.
- Proven ability to meet sales targets and manage customer relationships.
Skills:
Sales and Marketing Skills:
- Strong sales, negotiation, and persuasion skills.
- Good understanding of customer acquisition and marketing strategies.
- Ability to identify and convert business opportunities.
Communication and Customer Service:
- Excellent communication and interpersonal skills.
- Strong customer relationship management abilities.
- Professional appearance and presentation skills.
Organizational and Analytical Skills:
- Ability to manage multiple clients and sales activities effectively.
- Strong reporting and record-keeping skills.
Adaptability and Professionalism:
- Self-motivated and target-driven.
- Ability to work independently and under pressure.
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