Marketing and Sales Executive at Neovarsity Africa

Job Summary

• The Marketing and Sales Executive will be responsible for driving business growth by promoting the company’s products and services, generating leads, converting prospects into customers, and maintaining strong client relationships.
• The role requires a proactive individual who can execute marketing campaigns, meet sales targets, and represent the company professionally in the market.

Key Responsibilities
Marketing Responsibilities:

• Develop and implement marketing strategies to promote the company’s products and services
• Execute digital and offline marketing campaigns (social media, email, events, activations, etc.)
• Conduct market research to identify customer needs, trends, and competitors
• Create and manage marketing content, promotional materials, and presentations
• Track, analyze, and report marketing campaign performance and ROI
• Support brand visibility and positioning across all channels

Sales Responsibilities:

• Identify, generate, and qualify leads through cold calling, referrals, digital platforms, and networking
• Present and sell company products/services to prospective clients
• Negotiate contracts and close sales deals in line with company targets
• Maintain strong relationships with new and existing customers
• Prepare sales proposals, quotations, and follow-up communications
• Meet or exceed monthly and quarterly sales targets
• Maintain accurate records of sales activities and customer data

Key Performance Indicators (KPIs)

• Lead generation and conversion rate
• Sales revenue and target achievement
• Customer acquisition and retention
• Campaign performance and engagement metrics
• Client satisfaction and repeat business

Educational Qualifications

• Bachelor’s degree in Marketing, Business Administration, Sales, Mass Communication, or a related field
• Relevant professional certifications in Sales or Marketing are an added advantage

Experience Requirements

• Minimum of 1–3 years’ experience in marketing, sales, or business development
• Experience in a service-based, tech, training, logistics, or FMCG environment is an advantage
• Proven track record of meeting or exceeding sales targets

Required Skills & Competencies:

• Strong communication, negotiation, and persuasion skills
• Excellent interpersonal and relationship-management abilities
• Good understanding of marketing and sales principles
• Digital marketing knowledge (social media, email marketing, lead generation)
• Ability to work independently and as part of a team
• Strong presentation and pitching skills
• Analytical and problem-solving skills
• Time management and organizational skills
• Proficiency in Microsoft Office and CRM tools

Personal Attributes:

• Results-driven and self-motivated
• Professional and confident demeanor
• Creative and strategic thinker
• Customer-focused mindset