Marketing and Corporate Communication Manager at George Houston Resources Limited

JOB DUTIES/DESCRIPTION

• Effectively manage and implement both internal and external corporate communication initiatives, such 
• as press releases, newsletters, and corporate announcements. 
• Foster and nurture relationships with media outlets, influencers, and key industry stakeholders to enhance brand visibility and reputation. 
• Generate captivating and informative content across various communication channels, including websites, blogs, and social media, to promote the brand and establish thought leadership. 
• Maintain a consistent messaging style and brand voice throughout all communication channels to ensure a unified brand image. 
• Provide support in crisis situations by managing the company's reputation and effectively addressing any challenges that may arise. 
• Develop and execute brand strategies and positioning that effectively communicate the company's values,vision, and unique selling points. 
• Conduct thorough market research and analysis to identify target audience segments, assess the competitive landscape, and stay informed about industry trends, thereby informing brand strategies. 
• Collaborate closely with cross-functional teams to maintain brand consistency across various touchpoints, including marketing materials, advertising campaigns, digital platforms, and product packaging. 
• Develop and enforce brand guidelines and standards to provide clear instructions for internal and external stakeholders on accurately and consistently representing the brand. 
• Oversee the planning and execution of marketing campaigns and initiatives to drive brand awareness 
• Monitor and analyze key brand performance metrics, market trends, and consumer feedback to make data-driven recommendations for enhancing and optimizing the brand. 
• Collaborate closely with the creative team to develop captivating brand assets, including logos, taglines, visual identities, and marketing collateral. 
• Manage relationships with external agencies, vendors, and partners to ensure brand alignment in collaborative initiatives. 
• Develop and implement comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and generate leads. 
• Oversee all marketing activities, including digital marketing, content creation, social media management, advertising campaigns, and events. 
• Analyze market trends and consumer insights to develop effective marketing campaigns that resonate with target audiences. 
• Manage the marketing budget, monitor campaign performance, and track key metrics to measure ROI and effectiveness. 
• Collaborate with cross-functional teams, including sales, design, and product development, to align marketing efforts with business goals and objectives. 
• Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and audience growth across various social media platforms. 
• Create engaging and relevant content for social media channels, including posts, videos, graphics, and other multimedia materials. 
• Monitor social media trends and track performance metrics to identify opportunities for improvement and optimize content strategy. 
• Engage with followers, respond to comments and messages, and foster meaningful relationships with the online community. 
• Collaborate with cross-functional teams to align social media efforts with marketing objectives and promotional campaigns. 
• Plan and carry out digital marketing efforts, such as SEO (search engine optimization), PPC (pay-per click) advertising, email marketing, and content marketing. 
• To determine target consumers and create efficient digital marketing strategies, conduct market research and competitor analysis. 
• For use in digital ads, landing sites, email campaigns, and other marketing materials, write a persuasive text. 
• To assess campaign success and make data-driven decisions, track campaign performance, analyze data, and deliver frequent reports. 
• To improve campaign performance, stay current with digital marketing trends, technologies, and best practices.

QUALIFICATION /REQUIRMENTS  

• Bachelor's degree in Business, Marketing, or a related field. MBA preferred. 
• Proven track record of success in marketing roles, with experience in driving revenue growth and developing strategic partnerships. 
• Strong leadership and managerial skills, with the ability to motivate and inspire teams to achieve targets. 
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients, partners, and stakeholders. 
• In-depth knowledge of marketing principles, strategies, and digital marketing techniques. 
• Strong analytical problem-solving skills, with the ability to interpret data and make data-driven decisions. 

 AGE : 30-45years

 SALARY : Very Attractive