Marketing and Content Specialist at Euracare Multi-Specialist Hospital

Job Description

• The Marketing and content specialistwill play a central role in bringing Euracare’s brand to life through integrated content, campaign execution, public relations, events, and coordination of all advertising channels.
• This role requires a proactive, organized, and creative communicator who can manage multiple stakeholders, develop compelling messaging, and ensure brand consistency across all touchpoints.

Key Responsibilities
Content Development & Messaging:

• Write high-quality, patient-friendly content for the website, social media, newsletters, brochures, blogs, doctor profiles, and internal communication.
• Develop scripts, talking points, and narratives for video content, interviews, and patient education campaigns.

Content Strategy and Calendar Management:

• Work with the marketing team to develop and execute a social media content strategy that aligns with Euracare’s brand voice and business goals.
• Plan, schedule, and manage a social media content calendar, ensuring timely and consistent delivery of content.

Community Engagement:

• Monitor and respond to comments and messages on social media platforms in a professional and empathetic manner, fostering a positive and interactive online community.

Website Content Management:

• Regularly update website content to ensure it is fresh, accurate, and optimized for search engines (SEO).

Campaign Planning & Execution:

• Support development and rollout of multi-channel campaigns in collaboration with the digital and creative teams.
• Coordinate timelines, approvals, and deliverables for campaigns.
• Track campaign results and contribute to post-campaign reviews.

Doctor & Department Coordination:

• Build strong relationships with doctors and department heads to identify marketing opportunities, patient stories (with consent), and updates.
• Schedule content interviews, coordinate input from medical teams, and manage internal approvals.

PR & Media Relations:

• Draft press releases and coordinate outreach to media outlets, including arranging interviews and providing background materials.
• Build and maintain a network of healthcare and lifestyle media contacts.
• Support crisis communication and reputation management efforts as needed.

Event Management:

• Plan and coordinate hospital-hosted events such as screenings, awareness campaigns, open days, and partner activations.
• Manage logistics, collateral, invitations, vendor coordination, and event-day execution.
• Capture feedback, document results, and support post-event reporting.

Strategic Input:

• Support quarterly marketing planning and annual campaign roadmap development.
• Conduct basic market research and competitor monitoring.
• Suggest ideas for outreach campaigns, partnerships, and community health initiatives.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
• Experience: At least 3 years proven experience as a Content Writer, Social Media Manager, or similar role, with a strong portfolio of published work, preferably in the healthcare or a related industry.
• Healthcare Knowledge: A solid understanding of medical terminology and the ability to simplify complex health concepts for a lay audience.
• Exceptional Writing Skills: Excellent written and verbal communication skills, with a keen eye for detail, grammar, and style.
• Social Media Proficiency: In-depth knowledge of various social media platforms, their algorithms, and content best practices.
• Creativity: A creative mindset with the ability to generate fresh and innovative content ideas.
• Research Skills: Strong research abilities to gather credible information from reputable sources.
• Soft Skills: Excellent time management skills, the ability to work independently, and a collaborative spirit to work effectively within a team.
• Technical Skills: Familiarity with social media management tools and basic SEO principles is a plus.

Salary
N350,000 - N400,000 / month.