Fresh Opportunities at Euracare Multi-Specialist Hospital

Summary

• We are seeking a versatile and skilled Media Production Specialist to create engaging visual content for all of Euracare’s digital and print platforms.
• The ideal candidate will be a creative storyteller with a strong eye for design and a passion for video production.
• You'll be responsible for developing a wide range of visual assets, from social media graphics and website banners to promotional videos and internal communications.

Key Responsibilities

• Graphic Design: Design and create compelling visual content for our website, social media channels, email newsletters, presentations, and print materials (e.g., brochures, flyers).
• Videography & Editing: Plan, shoot, and edit high-quality video content, including patient testimonials, facility tours, promotional videos, and educational clips for social media and our website.
• Branding & Consistency: Ensure all visual materials align with Euracare’s brand guidelines, maintaining a consistent and professional look and feel across all platforms.
• Content Strategy: Collaborate with the marketing team to brainstorm and develop visual content strategies that support our marketing campaigns and business goals.
• Photography: Capture high-quality photographs of our facilities, staff, and events as needed for marketing purposes.
• Project Management: Manage multiple projects from concept to completion, ensuring all deliverables are met on time and to a high standard.
• Stay Current: Keep up-to-date with the latest design software, video production techniques, and digital trends to ensure our content remains fresh and innovative.

Requirements

• Education: A Bachelor’s Degree in Graphic Design, Fine Arts, Film, or a related field is preferred.
• Experience: At least 3 years proven experience as a Graphic Designer and Videographer with a strong portfolio showcasing a range of design and video projects.
• Software Proficiency: Expertise in graphic design software (e.g., Adobe Creative Suite, including Photoshop, Illustrator, and InDesign) and video editing software (e.g., Adobe Premiere Pro, After Effects, Final Cut Pro).
• Technical Skills: Strong understanding of camera equipment, lighting, and audio for video production. Knowledge of motion graphics and animation is a plus.
• Creativity & Vision: A creative mindset with the ability to translate complex ideas into visually stunning and effective content.
• Communication: Excellent communication and collaboration skills, with the ability to work effectively within a team and take direction.
• Attention to Detail: A meticulous eye for detail to ensure all final products are polished and error-free.

Salary
N350,000 - N400,000 monthly. 

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Responsibilities
Digital Campaign Execution:

• Plan and execute targeted digital campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and LinkedIn.
• Manage ad budgets, keyword strategies, A/B testing, audience segmentation, and performance optimization.

Social Media Management:

• Schedule and publish regular content across platforms
• Optimize content performance through hashtags, timing, audience targeting, and engagement tactics.
• Collaborate with the marketing officer for storytelling and campaign launches.

SEO & Website Oversight:

• Conduct keyword research and optimize website content (meta tags, headings, alt text, etc.).
• Monitor technical SEO elements (page speed, indexing, mobile responsiveness).
• Coordinate with developers to implement web updates, landing pages, or patient tools.

Email & WhatsApp Marketing:

• Create automated and segmented campaigns using tools like Mailchimp, HubSpot, or similar.
• Manage WhatsApp Business campaigns for appointment reminders, educational tips, and patient engagement.
• Track open rates, click-throughs, and conversions; suggest improvements based on performance.

CRM Management:

• Maintain and segment patient databases for targeted communications.
• Work with the operations team to ensure patient journey flows are reflected in the CRM.

Analytics & Reporting:

• Generate weekly/monthly performance dashboards from Google Analytics, Meta Insights, and other relevant platforms.
• Provide actionable insights to improve campaign effectiveness and patient acquisition.

Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or related field.
• 3+ years experience in digital marketing, preferably in healthcare or service sectors.
• Proven skills in Meta Ads, Google Ads, SEO, email automation tools, and CRM systems.
• Strong analytical and reporting abilities.

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Job Description

• The Marketing and content specialistwill play a central role in bringing Euracare’s brand to life through integrated content, campaign execution, public relations, events, and coordination of all advertising channels.
• This role requires a proactive, organized, and creative communicator who can manage multiple stakeholders, develop compelling messaging, and ensure brand consistency across all touchpoints.

Key Responsibilities
Content Development & Messaging:

• Write high-quality, patient-friendly content for the website, social media, newsletters, brochures, blogs, doctor profiles, and internal communication.
• Develop scripts, talking points, and narratives for video content, interviews, and patient education campaigns.

Content Strategy and Calendar Management:

• Work with the marketing team to develop and execute a social media content strategy that aligns with Euracare’s brand voice and business goals.
• Plan, schedule, and manage a social media content calendar, ensuring timely and consistent delivery of content.

Community Engagement:

• Monitor and respond to comments and messages on social media platforms in a professional and empathetic manner, fostering a positive and interactive online community.

Website Content Management:

• Regularly update website content to ensure it is fresh, accurate, and optimized for search engines (SEO).

Campaign Planning & Execution:

• Support development and rollout of multi-channel campaigns in collaboration with the digital and creative teams.
• Coordinate timelines, approvals, and deliverables for campaigns.
• Track campaign results and contribute to post-campaign reviews.

Doctor & Department Coordination:

• Build strong relationships with doctors and department heads to identify marketing opportunities, patient stories (with consent), and updates.
• Schedule content interviews, coordinate input from medical teams, and manage internal approvals.

PR & Media Relations:

• Draft press releases and coordinate outreach to media outlets, including arranging interviews and providing background materials.
• Build and maintain a network of healthcare and lifestyle media contacts.
• Support crisis communication and reputation management efforts as needed.

Event Management:

• Plan and coordinate hospital-hosted events such as screenings, awareness campaigns, open days, and partner activations.
• Manage logistics, collateral, invitations, vendor coordination, and event-day execution.
• Capture feedback, document results, and support post-event reporting.

Strategic Input:

• Support quarterly marketing planning and annual campaign roadmap development.
• Conduct basic market research and competitor monitoring.
• Suggest ideas for outreach campaigns, partnerships, and community health initiatives.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
• Experience: At least 3 years proven experience as a Content Writer, Social Media Manager, or similar role, with a strong portfolio of published work, preferably in the healthcare or a related industry.
• Healthcare Knowledge: A solid understanding of medical terminology and the ability to simplify complex health concepts for a lay audience.
• Exceptional Writing Skills: Excellent written and verbal communication skills, with a keen eye for detail, grammar, and style.
• Social Media Proficiency: In-depth knowledge of various social media platforms, their algorithms, and content best practices.
• Creativity: A creative mindset with the ability to generate fresh and innovative content ideas.
• Research Skills: Strong research abilities to gather credible information from reputable sources.
• Soft Skills: Excellent time management skills, the ability to work independently, and a collaborative spirit to work effectively within a team.
• Technical Skills: Familiarity with social media management tools and basic SEO principles is a plus.

Salary
N350,000 - N400,000 / month.