Digital Marketing Specialist at Euracare Multi-Specialist Hospital

Responsibilities
Digital Campaign Execution:

• Plan and execute targeted digital campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and LinkedIn.
• Manage ad budgets, keyword strategies, A/B testing, audience segmentation, and performance optimization.

Social Media Management:

• Schedule and publish regular content across platforms
• Optimize content performance through hashtags, timing, audience targeting, and engagement tactics.
• Collaborate with the marketing officer for storytelling and campaign launches.

SEO & Website Oversight:

• Conduct keyword research and optimize website content (meta tags, headings, alt text, etc.).
• Monitor technical SEO elements (page speed, indexing, mobile responsiveness).
• Coordinate with developers to implement web updates, landing pages, or patient tools.

Email & WhatsApp Marketing:

• Create automated and segmented campaigns using tools like Mailchimp, HubSpot, or similar.
• Manage WhatsApp Business campaigns for appointment reminders, educational tips, and patient engagement.
• Track open rates, click-throughs, and conversions; suggest improvements based on performance.

CRM Management:

• Maintain and segment patient databases for targeted communications.
• Work with the operations team to ensure patient journey flows are reflected in the CRM.

Analytics & Reporting:

• Generate weekly/monthly performance dashboards from Google Analytics, Meta Insights, and other relevant platforms.
• Provide actionable insights to improve campaign effectiveness and patient acquisition.

Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or related field.
• 3+ years experience in digital marketing, preferably in healthcare or service sectors.
• Proven skills in Meta Ads, Google Ads, SEO, email automation tools, and CRM systems.
• Strong analytical and reporting abilities.