Marketer at FoliXx Hospitality

Key Responsibilities
Revenue-Driven Marketing & Lead Generation:

• Develop and execute strategic marketing campaigns that directly in crease sales, customer retention, and revenue growth.
• Identify new sales channels, partnerships, and collaborations to bring in high-spending clientele.
• Implement digital and offline lead-generation tactics, focusing on corporate clients, event bookings, and VIP experiences.
• Track and analyze the impact of marketing efforts on sales performance, ensuring a high ROI on all campaigns.

Brand Awareness & Promotions:

• Design and manage compelling promotional campaigns (happy hours, themed nights, exclusive events) to drive foot traffic and increase spend per guest.
• Create and oversee all on-site marketing materials (menus, flyers, banners, LED screens) to enhance the guest experience.
• Work with influencers, media outlets, and PR teams to boost brand visibility and reputation.

Social Media & Digital Marketing:

• Oversee social media strategy to grow our brand across Instagram, TikTok, Facebook, and other platforms.
• Develop engaging content, including videos, reels, and live coverage of events to maintain an active online presence.
• Implement and manage paid ads (Facebook, Instagram, Google) with a focus on driving reservations and walk-ins.
• Leverage email and SMS marketing campaigns to keep customers engaged and updated on upcoming promotions.

Event & Partnership Marketing:

• Collaborate with event organizers, corporate clients, and lifestyle brands to host high-revenue private and public events.
• Negotiate and manage sponsorship deals and partnerships that align with our brand and revenue goals.
• Work with DJs, entertainers, and influencers to curate and promote signature events that attract a high-end crowd.

Market Research & Performance Analysis:

• Monitor competitor activities, industry trends, and customer preferences to stay ahead in the market.
• Generate reports on marketing performance, customer demographics, and revenue impact to guide decision-making.
• Continuously optimize strategies based on data insights and customer feedback.

Requirements
What We’re Looking For:

• Candidates should possess an HND / BSc qualification
• 3 - 5 years of experience in marketing, preferably within the hospitality, nightlife, or entertainment industry.
• Proven ability to drive revenue through marketing and generate sales leads that convert into paying customers.
• Strong experience in digital marketing, social media strategy, influencer collaborations, and paid advertising.
• Excellent negotiation skills with a track record of securing partnerships and sponsorships.
• Creative mindset with the ability to develop engaging campaigns that excite customers.
• Strong analytical skills with experience in using data to make marketing decisions and optimize ROI.
• A self-starter who thrives in a fast-paced, high-energy environment and can work flexible hours, including nights and weekends.